“We’re excited to unveil a new strategy today to help telecommunications companies innovate and accelerate their digital transformation through Google Cloud,” said Thomas Kurian, CEO of Google Cloud.
“By collaborating closely with leading telecoms, partners and customers, we can transform the industry together and create better overall experiences for our users globally.”
Google Cloud says its comprehensive new strategy is designed to help telecommunications companies digitally transform, with the strategy focusing on three key business outcomes for the telcos - monetising 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems.
The announcement of the 5G strategy comes as Google Cloud and US telecommunications giant AT&T revealed a collaboration to help enterprises take advantage of Google Cloud’s technologies and capabilities using AT&T network connectivity at the edge, including 5G.
The two companies say they are testing a portfolio of 5G edge computing solutions for industries like retail, manufacturing, transportation that bring together AT&T’s network, Google Cloud’s “leading technologies” including AI/ML and Kubernetes, and edge computing to help enterprises address real business challenges.
“We’re working with Google Cloud to deliver the next generation of cloud services,” said Mo Katibeh, EVP and CMO, AT&T Business.
“Combining 5G with Google Cloud’s edge compute technologies can unlock the cloud’s true potential. This work is bringing us closer to a reality where cloud and edge technologies give businesses the tools to create a whole new world of experiences for their customers.”
Google Cloud also announced Anthos for Telecom, which will bring its Anthos cloud platform to the network edge, allowing telecommunications companies to run their applications “wherever it makes the most sense”. Much like Android provided an open platform for mobile-centric applications, Anthos for Telecom, based on open-source Kubernetes, will provide a similar open platform for network-centric applications.
Google Cloud says that to enable a “global distributed edge”, it plans not only to leverage the telecom 5G network edge, but also to partner with telecommunications companies to light up thousands of existing Google edge locations that are already deployed in telecom networks.
“Google Cloud is helping telecommunications companies transform customer experiences through data and AI-driven technologies. Google Cloud’s BigQuery platform provides a scalable data analytics solution — with machine learning built-in — so telecommunications companies can store, process, and analyse data in real time, and build personalisation models on top of this data,” the company says.
“The collaboration with Google Cloud has been invaluable for our business as we use data to become more customer-centric,” said Simon Harris, Group Head of Big Data Delivery at Vodafone.
“Not only are we able to gain analytics capabilities across Vodafone products and services, but also we arrive at insights faster, which can then be used to offer more personalised product offerings to customers and to raise the bar on service.”
“We’re leveraging Google Cloud’s data analytics capabilities to deliver customised marketing campaigns, real-time personalisation, and talent acquisition for our customers,” said Robert Visser, CIO at Wind Tre, an Italian telecom operator with more than 30 million mobile customers.
Google Cloud also says it is helping telecommunications companies transform their core IT systems and networks, and as a part of this transformation, many of the applications, like OSS (Operations Support Systems), BSS (Business Support Systems), and network functions that once resided in telecom environments, will now move to Google Cloud.
“This will provide customers with benefits including a Cloud based platform to reduce costs and improve IT efficiency and using Google Cloud to virtualise network functions for their core communications networks,” Google Cloud notes.
As part of this effort, Google Cloud has announced a partnership with Amdocs to enable communications service providers to run Amdocs’ customer experience platform on Google Cloud, and to deliver new data analytics, site reliability engineering, and 5G edge solutions to enterprise customers.
“Service providers worldwide are embarking on transformation journeys centered on the cloud in order to drive new services, revenue opportunities and experiences,” said Gary Miles, Chief Marketing Officer, Amdocs. “By combining our cloud-native, open and modular solutions with the fully managed, high performing Google Cloud, we can accelerate this journey.”
Google Cloud has also announced a new partnership with Netcracker to deploy its entire Digital BSS/OSS and Orchestration stack on Google Cloud - allowing service providers to scale and purchase their mission-critical IT applications on demand, with access to unlimited Google Cloud resources, “reducing the total cost of ownership and accelerating the availability of new services”.
“Netcracker is delighted to offer service providers a choice of cloud platforms with the availability of our digital portfolio on Google Cloud,” said Bob Titus, CTO, Netcracker.
“Together with Google Cloud, we are helping our customers on the next phase of their digital transformation with a clear focus on service innovation and a superior customer experience.”