Looks like a Facebook page is big business, but business is best when that page is one of Facebook’s Pages.
The mega social network corp says that ‘people are also communicating with Pages more than ever, with 2.5 billion comments on Pages every month,’ and that in Australia, ’81% of people on Facebook are connected to an SMB.’
So, it should come as no surprise to see the big F introduce ‘new features to make it easier for businesses to manage communications with customers from their Page,’ features that the big F would presumably give itself an A.
In short, here’s what's new:
- More communication controls for Page owners: Pages can set the average time it takes for them to reply to messages: either “within minutes,” “within an hour,” “within hours” or “within a day.”
- Redesigned inbox tells businesses more about their customers to better serve them: More context on the people businesses messaging them helps Page admins keep up with messages faster and manage conversations more easily.
- An easier way to respond to and keep track of comments: A tool under the new Activity tab that helps admins monitor and respond to comments on their Page.
More below, please read on.
Famed lean-in lady and sister of Mark Zuckerberg, Sheryl Sandberg said “the number one challenge for small and medium businesses is reaching customers. Facebook Pages are the mobile solution for millions of businesses around the world because they make it easy for business owners to reach new customers and communicate with current ones where they are – on mobile”.
Sandberg had more to say in a Facebook post here.
Product Manager for Pages, Michael Sharon, said in a much more detailed Facebook Post: "people can contact businesses anytime and from any device, so we're offering new tools for Pages to better manage their customer interactions.
Now it's easier than ever for Pages to address both the public comments and private messages that people send them, in order to build and maintain strong relationships and grow their business."