Monday, 28 August 2006 18:05

eBay seals ad, click to call deal with Google

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After signing a lucrative US advertising deal with number 2 search provider Yahoo in May, online auction provider eBay has now sealed a similar ad deal with search engine leader Google for the rest of the world.
 

Under the agreement, as reported by Associated Press, Google will sell advertising on eBay sites outside the US, including click-to-call connecting buyers to sellers using both Google Talk telephone and messaging service and eBay's own Skype service.

Google will also have an exclusive rights to provide text advertising on eBay outside the US.

According to the AP report, Google and eBay will work together to build a system which will enable eBay visitors to contact both eBay product sellers or Google advertisers by internet phone calls by clicking on ads.

Whether the system will involve a choice between using Skype or Google Talk is unclear.

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Stan Beer

 

Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

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