Progress Software application development and deployment business unit president Karen Padir (pictured) told iTWire that Progress is working to create a compelling platform for its existing and new customers, especially for cloud and mobile apps.
"We've been on a journey for the last two and a half years around Progress's core assets [for developers]," she said, with particular attention to ease of deployment, manageability and customer usability.
The idea is to allow developers to capitalise on commoditisation, leaving them to concentrate on the things they do best.
But she did have some advice for developers.
• Don't think 'public cloud first' - rather, consider the business objectives and use public, private or hybrid cloud as appropriate.
• And if PaaS is right for you, they aren't all the same. Some emphasise productivity, others control.
• Think 'user first' not 'mobile first' - consider the entire user experience and design an app to fit into that. Padir gave the example of Uber, saying that while the company does have a great app, it is in the context of taking away many of the problems that can arise when using a taxi or conventional hire car.
• Don't create a mobile silo - a better approach is to create a single app that is responsive to its environment.
• Data integration is important - apps are likely to need to connect to disparate data sources, including SaaS applications.
• Content management should be part of a broader digital strategy, and viewed from an end-user's perspective. For example, if someone has downloaded a particular white paper, it probably shouldn't be offered to them again.
Following a number of acquisitions, Progress has a broad product portfolio that can serve as the foundation for digital businesses, and can be deployed on the customer's choice of infrastructure from on-premises to public cloud.
This expanded portfolio is "resonating locally for us," Progress ANZ managing director Craig Law told iTWire.
The recent Telerik acquisition is bedding down in Australia, and Progress staff are working to determine which Telerik customers could benefit from other Progress products, and which established Progress customers should be introduced to the Telerik products.
The most heavily subscribed workshops at the company's recent conference in Perth were those relating to Telerik, he added.
Telerik was a good fit for Progress yet there was not much overlap in terms of customers, said Padir. So the company now has opportunities for additional sales to organisations such as Medibank, Qantas, Rio Tinto, Telstra and various companies in the energy industry.
Law said the local operation had a "real, valid excitement about how we can extend our offerings to our customer base" in order to support the rapid changes those customers want to achieve.