Daptiv was acquired last year by private equity firm Parallax as a route to a more global business footprint. The company was most active in the US, but it did have distributors in other markets, including Brisbane-based Bluenova which it acquired last December and is now the company's Asia Pacific division.
"We've been very successful in this market," Charl Morkel, director of Daptiv's Asia Pacific operations (and former CEO of Bluenova) told iTWire. The company's customer list includes organisations in the financial services, education and government sectors. Daptiv's software is most often used in IT, but also for strategic program delivery and research projects.
A number of professional services firms were using Daptiv for internal and external projects, so the company has now launched Daptiv for Professional Services Automation (PSA).
"This really is a business critical system [for professional services firms]," said Ian Knox, Daptiv's vice president of marketing. While they are usually good at sales and billing, they do not have good integrated tools for running projects, he explained. With multiple services, projects and consultants, they need something to tie everything together.
Daptiv for PSA integrates with Salesforce.com to help track and manage the sales funnel, and like the company's other software provides prebuilt integrations for CRM, ERP and IT service management systems. Capacity planning - balancing the project pipeline with the available resources - is "incredibly important" for professional services firms and other organisations, said Mr Morkel.