The deal was signed during an Irish Government trade mission to Australia, organised as part of the Australia visit by Ireland President Michael Higgins.
A statement said Cubic’s partnership with Telstra Wholesale would enable in-car access to infotainment apps and a Wi-Fi hotspot throughout Australia via Cubic's integrated e-SIM and software platform.
Cubic is a private company with more than €75 million in funding by Audi Electronics Venture GmbH, Qualcomm, Valid, Enterprise Ireland and the Ireland Strategic Investment Fund, among others.
Back row (left to right): Lee Finniear, Aoife O’Sullivan, Cubic Telecom; Julie Sinnamon, chief executive, Enterprise Ireland; Irish President Michael Higgins, Mary Kinnane, Enterprise Ireland, Brad Joyner, Telstra, and Gary Bhomer, Cubic Telecom. Front row (left to right): Steve Pittman, Barry Napier, chief executive, Cubic Telecom with Glenn Osbourne, executive director of sales at Telstra Wholesale, and Jamie Coleman, Telstra.
Glenn Osborne, executive director of sales at Telstra Wholesale, said: ‘Telstra Wholesale seeks to continuously adopt an innovative partnership approach to drive its commercial success in the Australian market. The MoU with Cubic Telecom is testament to that approach and we look forward to a successful partnership together.’
Julie Sinnamon, chief executive of Enterprise Ireland, the Irish Government agency that helps Irish companies start, grow, innovate and win export sales in global markets, said: "This is a tremendous milestone for Cubic Telecom, a company that Enterprise Ireland has been supporting to achieve its global ambition.
"Irish companies are ranked as some of the leading innovative companies in the world and it is this key competitive advantage that they bring to markets worldwide. Cubic Telecom is a great example of how innovative Irish companies can successfully enter and scale in new markets.
"Enterprise Ireland’s trade and investment programme is the largest that we have undertaken in the region to date and indicative of the opportunities that we see for innovative Irish companies in the Australian market."