Monday, 15 August 2011 09:05

Apple prompted Intel to slash chip power draw


Intel has admitted that pressure from Apple led to significant reductions in power consumption by its chips.

Greg Welch, director of Intel's Ultrabook group, has told the Wall Street Journal that his company received "a real wake-up call" when Apple said it would take its business elsewhere unless Intel made dramatic reductions in power consumption.

The CPU is one of the major items on a portable device's power budget, do Intel's announced intention to reduce the average power draw from between 35 and 40 watts to 15 watts makes a significant difference to battery life.

Ultrabook is Intel's term for a slim (2cm or thinner) and light notebook priced below $US1000 to allow widespread adoption. One way of looking at it is to say an Ultrabook is a MacBook Air that doesn't come from Apple (and yes, the Air starts at $US999).

Intel last week launched its $US300 million Ultrabook Fund to invest in companies developing hardware and software that could improve Ultrabooks.



26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



Recent Comments