Tuesday, 06 March 2018 03:23

Activ8me hit with $12,600 penalty for misleading ACCC claims Featured

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Telecommunications retail service provider Australian Private Networks — trading as Activ8me —  has paid a penalty of $12,600 after the competition watchdog, the ACCC issued an infringement notice for alleged false and misleading representations.

It’s alleged Activ8me represented that its Internet services were endorsed or approved by the Australian Competition and Consumer Commission as being superior to those offered by other providers, when this was not the case.

The ACCC says that between November 2017 and January 2018, Activ8me published on its website home page “Named Australia’s #1 Sky MusterTM provider by the ACCC."

And, on its Facebook page, Activ8me claimed: “The ACCC have released their quarterly NBN Wholesale Market Indicators Report today, once again naming Activ8me the #1 provider of NBN Co Sky Muster satellite services in Australia."

The ACCC’s logo was published in close proximity to both statements and the NBN Wholesale Market report listed Activ8me as having the highest number of satellite services in operation, but did not endorse or approve the company over other providers.

“The ACCC does not endorse or approve particular businesses and it is imperative that consumers trust our name and logo when it is used,” ACCC commissioner Sarah Court said.

“As soon as we became aware of the misuse of our report findings and logo, we contacted Activ8me and issued an Infringement Notice. Activ8me has since removed the representations. This penalty serves as a warning to companies that we will act swiftly if they misrepresent the ACCC.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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