Thursday, 26 September 2019 02:18

ACMA warns SA Liberal Party over robocalls breach Featured


The South Australian (SA) Division of the Liberal Party of Australia has been taken to task by the telecommunications regulator the Australian Communications and Media Authority (ACMA) for making polling robocalls during prohibited calling times.

The calls were made between 6.15 am and 7.30 am on two consecutive weekdays in July this year, prompting a formal warning from the ACMA chair Nerida O’Loughlin that “Australians have a right not to be disturbed by these types of calls early in the morning”.

Prohibited calling times are set out in the Telemarketing Industry Standard, and apply to all telemarketing and research calls, including opinion polling – and mandating that research calls must not be made on weekdays before 9 am or after 8.30 pm (or after 5 pm on weekends).

“This follows a recent unrelated breach for calling during prohibited times by Lonergan Research. In both cases, automated diallers or platforms were involved,” said O’Loughlin.

“If researchers or pollsters are using these types of systems, they should carefully check settings and install fail-safes.”

O’Loughlin said that, in both cases, the entities publicly apologised and quickly took steps to fix the causes of calls being made outside the allowed hours.

And in a final warning O’Loughlin said, “If we see further evidence of research calls during prohibited calling times, we may look at compliance more broadly across the sector.” added Ms O’Loughlin.

The Telemarketing Industry Standard sets out minimum obligations for all telemarketing and research calls, including prohibited calling times, information that must be provided to consumers during calls, and when calls must be terminated.


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



Recent Comments