Home Business Telecommunications Optus, Moose Mobile deal on refurbished mobiles
Optus, Moose Mobile deal on refurbished mobiles Featured

Optus Wholesale has secured a multi-year agreement with Moose Mobile to deliver customers access to the Optus national 4G plus network on Moose’s refurbished late model Android and non-Android model handsets.

John Castro, vice-president, Sales and Marketing, Optus Wholesale, says the deal will deliver the services to Moose customers at heavily discounted prices.

Castro says the partnership further reflects Optus’ commitment to diversifying its customer base, including delivering services to niche players in addition to major MVNOs.

“We are here to deliver mobile services to a range of wholesale partners, particularly companies like Moose.

“Refurbished handset sales are set to grow significantly over the next three years so this represents a sound strategic approach from Moose Mobile.”

Dean Lwin, chief executive of Moose Mobile, says, bundled with a SIM plan, Moose Mobile will deliver a seamless online experience, appealing to ”cost conscious youth buyers and their families”.

“The Moose model is about providing quality refurbished devices that are current and inexpensive, bundled with competitive pricing plans on a quality network.

“Refurbished handsets are popular amongst first phone users as they provide parents and younger buyers access to reasonably current Android and non-Android devices at prices well below the cost of a new device.

“By providing access to a SIM at the point-of-sale, Moose will be able to convert a once-off handset sale into a long standing customer.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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