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Norwood signs distribution agreement with Affinion

Telecommunications company Norwood Systems has signed a distribution agreement with loyalty and engagement solutions provider Affinion International.

The three-year partnership is for the wholesale or white-label distribution of Norwood's World Apps, World Phone and World Wi-Fi.

Affinion will be allowed to to develop downstream offers for its loyalty programme clients, first for white-label custom versions of World Phone which pre-paid calling minutes to 94 landline and 60 mobile network destinations.

Customised versions of World Wi-Fi will become part of Affinion’s portfolio soon after its public release.

Additionally, Norwood’s World Apps will be integrated alongside other valuable loyalty programme benefits to create packaged loyalty and reward offerings for Affinion’s clients.

Among these clients are the main credit card processors and issuers, frequent flyer and retail loyalty programmes and other customer engagement programmes.

As regulators increasingly crack down on credit card fees, app-based services are being include in their stead in loyalty programmes. Demand from card issuers is this increasing for benefits offerings.

Norwood Systems’ founder and chief executive Paul Ostergaard commented: “This is a breakthrough agreement for the distribution of our World Apps to high-value channels and customers around the world. We are looking forward to World Phone and World Wi-Fi being featured in the rewards programs offered by global top credit card, airline loyalty or store loyalty programmes around the world.

“Securing Affinion as a partner, a global and highly regarded leader in the loyalty and affinity sector, is a material relationship win for Norwood and a testament to the quality of Norwood’s World App portfolio."

Headquartered in Stamford, Connecticut, Affinion has more than 3700 employees and marketing operations in 20 countries.


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Sam Varghese

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A professional journalist with decades of experience, Sam for nine years used DOS and then Windows, which led him to start experimenting with GNU/Linux in 1998. Since then he has written widely about the use of both free and open source software, and the people behind the code. His personal blog is titled Irregular Expression.


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