Monday, 23 January 2017 00:15

Telstra seals multi-million-dollar global deal for Women’s Tennis Featured

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Telstra has sealed a six year multi-million-dollar deal to deliver a global media network solution for the Women’s Tennis Association (WTA) series of tournaments.

The telco says the special events agreement is the largest media broadcast deal since Telstra Broadcast Services was established, and ties in with UK-based global digital sports content and media company, Perform Group’s recently announced 10 year $525 million partnership with the WTA — the biggest in the history of women's sports — creating WTA Media, the tour's dedicated media arm.

Telstra’s deal with Perform will span 47 rolling live global WTA events in 2017, including the Brisbane International, St. Petersburg Ladies Trophy, Miami Open and WTA Finals in Singapore, and will increase to more than 50 tournaments by 2020.

David Burns, Telstra’s acting group executive for global enterprise and services, says the telco will utilise its own “world class” network of global submarine fibre cable, satellite teleports, broadcast operations centres in Australia, Asia, Europe, and the United States and global field services teams to transmit live WTA tournament video and audio content across the globe to Perform’s diverse points of presence.

The broadcast solution will also utilise Telstra’s global media network and special events offering, which the telco says provides simple and efficient delivery of live and file-based video content by combining its world class network and broadcast expertise into one solution.

In what Burns says is a first for women’s tennis, Telstra will also deliver multiple simultaneous live feeds from concurrent WTA tournaments, enabling audiences to view greater amounts of high-quality live tennis content than in previous tournament years.

According to Burns, partnering with Perform Group for the delivery of WTA global events builds upon Telstra’s reputation of delivering “innovative and efficient broadcast services for large global sporting events”.

“Telstra will support over 2600 hours of live WTA coverage throughout the year spanning tournaments in Sydney to St. Petersburg, Auckland to Acapulco, New Haven to Nanchang to name a few.

“This agreement reaffirms the value of Telstra’s global reach and broadcast expertise as a top tier service provider. Expanding our presence in this market remains a key priority for Telstra’s global enterprise and services business and we are investing heavily to bring the best solutions and technology to market for broadcast customers.”

Dom Wedgwood, Perform Group’s director of content operations, said, “Perform is delighted to be working with Telstra. This new partnership enables us to deliver more WTA matches, to more clients globally, than ever before. Working with Telstra brings significant benefits as we continue to grow the Perform sports cloud.”

In addition to the WTA solution, Telstra has also signed a contract with Perform Group for core global network solutions which the telco says strengthens its partnership with Perform into the future.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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