Friday, 01 February 2013 05:27

2013 a ‘perfect storm’ for UC providers


The rise in service orientated purchasing along with a move toward hosted offerings will be the major trends driving the UC (unified communications) industry this year, according to the newly appointed Head of Services at NSC Group, Col Rennie

 Starting his role at NSC Group this week, Rennie believes 2013 will be a pivotal year for the industry as more clients demand flexibility in their cloud based communication offerings.

“There is little doubt that 2013 will be the year where ‘service orientated purchasing’ becomes the new buzz phrase within our industry. While it has been an underlying trend for the past couple of years, the rapid growth in smartphone ownership along with subdued business conditions mean businesses will need cheap and simple ways to communicate effectively with both customers and employees.

“The slow economic recovery also means that for many companies, the purchase and maintenance of large communication infrastructures will not be a possibility. This means organisations of all shapes and sizes will be looking to unified communication providers to offer innovative and cost effective services which effectively utilise all available technologies. “The providers which best tailor solutions to individual clients will most likely flourish in 2013,” says Rennie.

And while the smartphone revolution has led to an explosion in the way customers interact with companies, Rennie says the move toward a more flexible workforce will also be a key reason why many businesses will seek to unify their communication processes.

“Australia’s continued love affair with smart phones along with the national push for greater teleworking options has created a ‘perfect storm’ for the unified communications industry. Businesses across all sectors will now need to streamline their internal and external communications in order to stay connected with their workforce.

“While this may present the industry with a range of new opportunities, it’s vital unified communication providers remember the position many of these businesses find themselves in and tailor our services accordingly,” says Rennie.

NSC Group Managing Director, Trevor Boal, says the hiring of Col Rennie along with the investment in Breeze, the company’s Communication as a Service (CaaS) offering, reflects the increased importance many customers are placing on cloud based communication infrastructures.

“The greater utilisation of cloud technologies has certainly shifted the goalposts for our industry. One of the major opportunities it has provided for organisations like NSC Group is the chance to develop far more innovative and business orientated service offerings for clients.

“This means organisation will have to be more in tune with their customer’s needs in order to present the best cloud based solutions for their customers. As an industry, this is where our focus should be. And the companies who can offer the best CaaS solutions to their clients will have a very fruitful year,” says Boal.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News