Monday, 23 November 2020 11:29

‘Record’ audience numbers, subscriptions on streaming services, claims Optus Sport

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Optus Sport has claimed record subscription and audience numbers across the board on its streaming platform in 2020, with numbers boosted by the return of English Premier League, Women’s Super League and UEFA Champions League broadcasts.

According to Optus Sport its active subscriber base has climbed to a record high 868,000 and increased viewer engagement by 37% from the previous year.

Clive Dickens, Optus’ VP of TV, Content and Product Development credits the growth to a number of key contributing factors.

“Since the return of live European Football, we’ve seen record growth in subscriptions, engagement and viewership over the past few months, which can be attributed to an increase in our breadth and depth of live football and significant improvements to our platform and user experience,” said Dickens.

“Optus Sport has broken its own viewership records for a Premier League Match week six times since the start of September 2020, with the more than 280,000 account holders streaming Everton draw with Liverpool, on the 18th October by far our largest ever Premier League match.”

“What’s even more impressive, is our subscriber engagement has increased by +37% this season, which is a testament to the entire team at Optus Sport, who are not only committed to delivering on average over 240 live-streamed exclusive matches, but also must see news and analysis that keeps our passionate football fans engaged.”

According to Dickens, “with over half a million Optus Sport subscribers each week streaming on average over 2 hours of live and on-demand premium content each, we are continuing to cement our credentials as the home of must-see premium football”.

“We’ve also seen tremendous response to our new health and wellbeing platform, OS Fitness has seen more than 60,000 unique users visit the platform since it was launched in July this year,” Dickens said.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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