Zoho's Small Business Emergency Subscription Assistance Program (ESAP) is being offered to up to 20,000 qualified paying customers with 25 or fewer employees.
To qualify, customers must have been using at least one Zoho product for at least a year, as of February 2020. Under ESAP, customers receive a credit equal to three times the subscription fee they paid in February 2020, subject to a limit of $2000.
Those on annual pricing have the choice of a 90-day extension, adding user licences, or taking on additional products.
Zoho will select customers for the program "based on the severity of disruption, industry, and other factors."
"Businesses are hurting. They already face tremendous pressure on revenue and cash flows. Not knowing when things will get back to normal is even worse," said Zoho co-founder and CEO Sridhar Vembu.
"Every bit of help we, and other companies, can offer to keep these small businesses afloat will go a long way, not just financially but emotionally as well. We are in this together, and contributions from every business help our community get through this pandemic."
"Certain industries have been disproportionately impacted by the pandemic, and we strongly encourage our customers in these industries to please apply for this Small Business Emergency Subscription Assistance Program," he added.
"While we want to provide relief for as many small business customers as possible, we will prioritise those who are most in need and hope that others who are adapting to market conditions will help us by allowing program availability to those struggling to stay afloat."
Zoho recently launched Remotely, a virtual collaboration platform of 11 applications, provided to businesses of all sizes around the world for free, to help companies make the transition to remote work. More than 5,000 new companies have adopted Remotely in just two weeks.