Wednesday, 25 March 2015 14:23

VIDEOS: Acronis Backup-as-a-Service launch event for A/NZ

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Acronis has launched its Backup-as-a-Service to customers and partners in A/NZ and iTWire recorded an interview with the GM and the launch event.

Acronis is likely most well known by consumers for its ’True Image’ software, which is tremendously popular as it is vastly more advanced than the lame excuse for backup software that Microsoft includes in various versions of Windows

However, Acronis doesn’t just work in the consumer space, but has a strong focus on the SMB and enterprise space, too, and is now billing itself as a ‘new generation data protection provider’, with its Backup-as-a-Service offering finally launching in Australia and New Zealand.

So, what is Acronis Backup-as-a-Service?

Powered by the Acronis AnyData Engine, Acronis says its Backup-as-a-Service ‘provides unparalleled deployment flexibility, including a turnkey solution for service providers hosted in Acronis data centres, a hybrid offer with Acronis hosted management console leveraging service provider’s local storage, and a complete service provider hosted and managed deployment.’

In addition, it is a ‘multi-tier/multi-tenant solution, providing local and hybrid storage of backed up data, local backup on customer premise, and local recovery plus recovery from cloud, providing advanced security, including SSL encryption of management channels and in-transit and at-rest AES256 data encryption.’

iTWire interviewed Acronis A/NZ GM Lincoln Goldsmith on the new service and developments within Acronis, as you can see embedded below, after which the article continues, along with a second video of the entire launch event.

Acronis says its new service reflects its ‘increasing focus on the region’, with Goldsmith stating: “Australia is an increasingly important market for Acronis. One reason for that is the high proportion of small- to medium-sized businesses (SMBs) in the region.

“Gartner estimates that 65% of SMBs are taking risks by not having a comprehensive disaster recovery plan in place, which includes backups. These businesses need help.

“At the same time, a strong uptake of cloud and other as-a-service offerings by SMBs demonstrates the forward-thinking nature of Australian businesses.

“But despite the vital importance of business continuity, many organisations fail to implement adequate backup measures. Acronis has launched Backup-as-a-Service to help these organisations protect their business-critical data and plan for disaster recovery.”

What the new service delivers is ‘high-value data protection capabilities without a large upfront investment’, building on Acronis’s cloud portfolio in A/NZ and setting the stage for further growth in the region.

Goldsmith continued: “As the amount of data and private customer information held by companies increases, the need for effective backup and business continuity measures is also set to increase. Acronis research has shown that only 2% of companies back up 100% of their data, and 36% of companies do not back up virtual servers as often as they back up their physical servers. This is concerning, and can directly affect these organisations’ ability to operate in the event of a natural disaster, cyber attack or equipment failure.

“Acronis is well-positioned to help Australian and New Zealand organisations protect their operations and will continue to grow in this region along with the market need.”

Moheb Moses, Director of channel consultancy and training firm Channel Dynamics said, “Companies in Australia need as-as-service solutions that can bolster their business operations without adding significant costs to the bottom line. Vendors that can offer solutions that meet these needs, and also create opportunities for partners to deliver solutions that fit customer business models and increase profitability, are going to be the ones to watch over the next 12-18 months.”

In Australia, Acronis Backup-as-a-Service will be made available through the company’s partner, Ingram Micro, but the company is actively looking for partners to not only ensure the widespread availability of Backup-as-a-Service to Australian SMBs, but also to provide a new revenue stream for IT integrators, IT consultants and other relevant IT service providers and channel partners looking for additional products and services to offer its client bases.

Embedded below is the launch event, featuring Lincoln Goldsmith from Acronis opening the presentation, Moheb Moses from Channel Dynamics giving an excellent overview of the opportunity for the channel, Jan-Jaap (JJ) Jager, the EVP of APJ & Emerging Markets and President of Acronis International talking about the specifics of the new service, and finally Chris Hilderbrand, VP of Global Channel Sales at Acronis adding more detail about the channel opportunity.

Although the event was lit well enough for channel partners and media in attendance, the lighting caused my phone to focus more on the slides than the presenters, who aren’t as well lit as they could be, but the slides are clean and clear, the presenters can still be seen and most importantly the presentation is very easy to follow - as well as it being available to watch in 720P.

As you’re likely already aware, Acronis says it ‘delivers easy, complete and safe file access and sharing as well as backups of all files, applications and OS across any environment—virtual, physical, cloud and mobile’, protecting the data of over 5 million consumers and 300,000 businesses in over 130 countries and backed up, so to speak, by more than 100 patents.

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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