Salesforce and Google, both claiming "cloud-native industry leader" status, have announced "a new strategic partnership to enable smarter, more collaborative experiences for customers".
As part of the agreement, Salesforce said it has named "Google Cloud as a preferred public cloud provider to support the company’s rapidly growing global customer base", with the company planning "to use Google Cloud Platform for its core services as part of the company’s international infrastructure expansion".
In addition, the companies will offer new integrations that connect Salesforce, claimed as "the world’s #1 CRM platform" with G Suite, Google's "transformative productivity and team collaboration services", which will "enable customers to surface powerful customer intelligence seamlessly between Salesforce Lightning and Quip and Gmail, Hangouts Meet, Google Calendar, Drive, Docs and Sheets".
More information from Salesforce here.
The companies state they "will also deeply integrate Salesforce with Google Analytics, seamlessly connecting sales, marketing and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360, for the first time".
We're told that "customers will be able to gain new consumer insights so they can deliver the most relevant experience at the right moment – whether that’s talking to a sales person, opening an email, visiting a website, clicking an ad, or searching on Google".
In addition, as part of the agreement, Google said it would "continue to use Salesforce as its preferred CRM provider to engage with its cloud customers in new and meaningful ways, while Salesforce will continue to use G Suite as its preferred email and productivity provider".
“Our partnership with Google represents the best of both worlds for our customers,” said Marc Benioff, chairman and chief executive, Salesforce.
“There has never been an easier way for companies to run their entire business in the cloud—from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive.”
"This partnership is natural; Salesforce CRM and G Suite together will let teams work more productively. Our up-to-a-year at no cost offer makes it possible for eligible Salesforce customers to experience G Suite’s transformative impact. We are also thrilled to have Salesforce announce that their core services will run on our Cloud, and that Salesforce’s Sales and Marketing Clouds will be powering better insights with Google Analytics 360, which is also built on Google Cloud,” said Diane Greene, chief executive, Google Cloud.
“This will all be a big win for our customers and partners."
“Google and Salesforce are coming together to tackle one of the biggest challenges facing our customers—connecting the insights in their CRM with the rich data in their analytics,” said Sridhar Ramaswamy, senior vice-president of Ads and Commerce, Google.
“For the first time ever, our customers will be able to seamlessly connect what’s happening across sales, marketing and advertising, and take action across our ads platforms and Salesforce.”