"We're providing SMBs with a sending platform" capable of handling letters, packets and parcels, Pitney Bowes ANZ country manager Stephen Darracott told iTWire.
SendPro+ is designed to work with multiple carriers, and at launch supports Australia Post (for letters) and Sendle. "The client's going to have a choice [of carrier]," he said.
Pitney Bowes has served Australia's SMB sector — which accounts for 99% of all businesses in the country — for decades, and understands that they need help dealing with the complexity of choosing the most appropriate carrier for a particular delivery.
So SendPro+ provides shipping options and prices, prints labels and tracks parcels, using an integrated scale to help calculate the correct charge. Shipping rates are automatically updated, and a single address book can be used with any available carrier.
It also generates standardised spending and usage reports for effective cost management.
"Our clients are shipping parcels more than ever and they want to select the smart sending choice – every time. SendPro+ takes the complexity out of shipping through a simple user interface, delivering shipping options, optimal pricing and cost savings," said Darracott,
SendPro+ is suitable for businesses sending around five or more parcels a day, he explained. (Pitney Bowes already offers a SaaS-based shipping system for businesses sending as few as two items a week.)
"If you're a maker or a shipper, this [SendPro+] is an excellent way to take complexity out of both," he said.
The functionality of the Android-based device is set to increase over time through additional applications and services designed to add value to Australian SMBs. One example could be a shipping calendar that includes planned shipments and also indicates when an item needs to be shipped in order for it to arrive on a particular day.
"We will be going out to the development community" for applications and ideas suited to the local market, Darracott said.