Digital Alchemy's customers include Virgin Money, Foxtel, NBN and Metcash, and it has branches in China, Thailand, Singapore and New Zealand.
"We have been using SAS since we started in 2003 so we already know the SAS technology well, and we know their people," said Digital Alchemy ANZ general manager William Natalegawa.
"Building on that, this new formal partnership enables us to address a gap in the market where organisations holding very large data sets (of half a million and beyond) but don't necessarily have extensive technical resources, want a proven and scalable digital customer marketing solution to grow their business."
The deal will see Digital Alchemy and SAS will go to market jointly with the SAS Customer Intelligence 360 suite, which combines digital interactions and traditional data sources across all inbound and outbound channels to give marketers a complete view of individual customers.
Embedded predictive analytics then provide a way to fashion unique and compelling approaches to each customer.
"Digital Alchemy has a great reputation for successfully marrying marketing knowhow with technical excellence," said SAS Australia and New Zealand director of alliances and channel Dermot McCutcheon.
"We look forward to a mutually rewarding relationship at a time when marketing solutions are increasingly enhanced by artificial intelligence and machine learning."