Australian Red Cross decided to build the MyRedCross online self-service customer portal to unify the donor experience, but that would mean connecting data from a number of core systems and third party platforms.
That was achieved by adopting the Boomi integration platform, with its low-code, drag-and-drop graphic user interface.
"If we don't have integrated systems, we don't have accurate or up-to-date data on which to base business decisions, and therefore can't provide a personalised experience for our stakeholders," said Australian Red Cross CIO Veronica Frost.
"We offer so many services across Australia, it's important we're able to tailor our communications to the needs and interests of each person that is engaging with us.
"Personalisation leads to better experiences, but in order to personalise, we first needed to digitalise our operations – this meant connecting all our various systems so we could have a holistic view of our customers based on all the data available to us. Boomi will enable the 360-degree view of the customer we need."
Systems integrated via Boomi included EpiServer web content management, Pivotal CRM, Okta identity management, InTech address validation, and Campaign Monitor marketing automation systems.
The MyRedCross portal is set to be released early in the new financial year.
Further plans include connecting point-of-sale terminals to the charity's finance systems to facilitate in-store donations, and integrating the data from multiple HR systems to ensure consistent employee and volunteer data and enable the automation of onboarding procedures.
"As an NFP, we need to ensure we make the most of our donor dollars so we're focusing our resources where they're most needed; in the community," Frost said.
"Boomi not only simplifies our integrations and the maintenance of our back-end infrastructure, it also enables us to streamline how we communicate with our stakeholders and will automate administrative tasks like employee and volunteering onboarding. Every dollar we can save from these tasks is another we can give back to the community through our various services."
Boomi ANZ managing director Nicholas Lambrou said "Not-for-profits play a critical role in helping the most vulnerable in our communities but they face unique challenges in terms of balancing budgets and finding the funding they need to modernise their services.
"By tapping the Boomi platform to break down silos in its systems, Red Cross can not only provide more tailored experiences to all stakeholders, but it is now in a position to automate administrative tasks and invest even more resources into the crucial support services it offers the Australians who need it most."