Friday, 29 March 2019 18:04

NRMA uses Oracle Analytics Cloud to crunch customer data

By
NRMA general manager of technology and shared services Vivek Jaiswal NRMA general manager of technology and shared services Vivek Jaiswal

Oracle Analytics Cloud has helped keep NRMA staff on the same page as far as analytics and data are concerned.

NRMA is a diverse business, and is working towards a single view of the customer, in part to improve customer experiences (eg, through content personalisation) and to enable the commercialisation of anonymised data, NRMA general manager of technology and shared services Vivek Jaiswal told attendees at the Oracle Open World Asia conference held in Singapore this week.

As part of this project, NRMA is developing a standardised, enterprise-grade analytics platform that is secure and well governed, supports self-service and BYO data, reduces repetitive and isolated processes, and makes it simple to publish results in a variety of ways.

Previously, analysts used desktop tools, but that led to governance and consistency issues. NRMA switched to OBIEE (Oracle Business Intelligence Enterprise Edition) and Exalytics, which proved “rock solid” but required specialised skills and assistance from IT.

As NRMA wanted to take full advantage of its existing investments (Big Data Appliance, OBIEE on Exalytics, and Oracle Database on Exadata), it then turned to Oracle Analytics Cloud.

Adopting Oracle’s cloud-based approach means users can do mashups and custom visualisations, use finance reporting objects in their ad hoc analyses, use shared dashboards with a single source of truth, and incorporate their own data sets, said Jaiswal.

And all this happens in a well governed and managed environment that supports diverse users, he said, allowing more data-driven decisions.

But users cannot be left completely to their own devices, he warned. In particular, activities that require large amounts of data to be uploaded to the cloud need to be carefully managed and sized.

Disclosure: The writer attended Oracle OpenWorld Asia as a guest of the company.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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