Nintex Sign powered by Adobe Sign allows e-signatures to be fully integrated with the Nintex Process Platform.
Nintex chief executive Eric Johnson told iTWire that customers like the Nintex platform, but some of them needed e-signatures to allow the automation of certain processes.
"We thought there was a big opportunity here," he said.
Its customers are often in regulated industries, and Adobe's "enterprise class" e-signing system meets their needs, such as compliance with certain standards.
The two companies share a commitment to improving the "digital experience," he said, they both run on Microsoft's Azure platform, and Adobe was already reselling a Nintex product.
Consequently, we are "a really good fit for each other", said Johnson.
Nintex already has thousands of customers in various sectors including financial services, healthcare, pharmaceuticals, and government.
The platform is suited to organisations with at least 300 employees, and most customers have thousands of employees, Johnson noted. "They're all trying to eliminate paperwork", and they understand the need for automation.
Chief marketing and strategy officer Dustin Grosse told iTWire that some competitors charge "outrageous" prices based on the number of employees that the customer has. <I>iTWire</I> understands this may be a reference to DocuSign.
It's possible to pay US$1 million just for e-signing, without any automation capabilities, said Johnson.
So instead, Nintex charges on a per-transaction basis, starting at US$3 and reducing as volume increases.
This means customers can get started at a cost of a few thousand dollars, and have a few processes for around US$20,000 a year, said Johnson: "start small, and prove the value".
Another key selling point is that the Nintex platform is designed to allow operations staff — eg, in HR, sales, or legal departments — without needing the assistance of IT specialists, he added.
While Nintex Sign will allow existing customers to automate a wider variety of processes — they can benefit from a special introductory offer if they contact their Nintex account manager — the company also expects it to attract new customers because organisations undergoing digital transformation want more complete and integrated offerings, said Johnson.
Adobe Document Cloud vice-president and general manager Ashley Still said: "We believe great experiences for customers and employees start where the document does. With Nintex Sign powered by Adobe Sign, we're excited to bring these two best-in-class solutions together, making it easier for Nintex's global partner network and customers to transform digital document workflows."