Wednesday, 16 May 2018 16:44

Follow the Moneysoft: AppDynamics selected for 'better customer experience and ongoing business growth'


Cisco's "application intelligence" company AppDynamics has announced that independent Australian fintech company, Moneysoft, is a new customer, using AppDynamics "to provide a smarter approach to business and performance monitoring".

Moneysoft. It's billed as being "part of a growing cohort of businesses in APAC that are prioritising customer experience and investing in delivering exceptional application performance that exceeds the expectations of today’s customers".

Quoting Gartner’s latest research, Cisco-owned AppDynamics tells us that "APAC businesses are ahead of their global counterparts when it comes to data analytics, with 48% of organisations in the region reporting data and analytics maturity to be in the top two levels of Gartner’s maturity model".

AppDynamics proudly boasts of "now being deployed by Moneysoft in a time of rapid growth, as it looks to offer products to large enterprise customers", and "as usage levels grow", AppDynamics claims it will "ensure Moneysoft’s service quality for customers will perform flawlessly and consistently at scale".

Jon Shaw, chief operating officer of Moneysoft, said: “AppDynamics was chosen for Moneysoft after a lengthy selection process. From the moment we started this company, providing a great customer experience has been core to the way we do business. When it comes to service levels and the reliability of our products and solutions, we want to make sure that we knock the socks off our customers!

“As a business undergoing rapid growth, time is extremely precious to us. We were very impressed by the fast deployment and quick time to value that we could realise through AppDynamics. Although AppDynamics’ technology is undoubtedly at the forefront of its field, the reason we chose them came down to their willingness to understand our business. The AppDynamics team provides expertise and support to help us make the most of our investment.”

So, what does Moneysoft do again?

Well, we're told that it offers "a range of personal financial management solutions to help Australians reach their financial goals, and customer experience lies at the heart of their value proposition. Their own customers include financial advisers, mortgage brokers as well as superannuation funds, who in turn need to provide outstanding customer service to their own clients and members".

AppDynamics naturally states that it is "helping Moneysoft to accelerate its digital business", and that it empowers the company "to holistically capture, manage and rapidly analyse customer, application and business performance data".

Simon Horrocks, AppDynamics' regional vice-president for A/NZ, said: "We’re excited to be able to assist with Moneysoft’s company journey, and empower them to start reaping the benefits of AppDynamics’ solutions.

"Moneysoft has recognised the need for businesses today to prioritise customer experience and invest early on in delivering exceptional application performances. Because Moneysoft is already taking a smarter approach to performance monitoring, they are set up for future success as their business continues to grow".

Moneysoft said it is "already seeing demand from large enterprises, who will expect a reliable, consistent and high quality experience of their SaaS products", and have "engaged AppDynamics to ensure that before usage levels rapidly increase, they are well prepared to maintain and exceed service quality as their growth continues to accelerate".

So, if you follow the Moneysoft, not only are you being assured of quality customer experiences and financial management solutions, but you'll also find the dynamic AppDynamics keeping Moneysoft and its customers... 'appy!

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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