Thursday, 28 May 2020 23:53

Application software companies face a ‘tough year’ in face of COVID-19 pandemic Featured


The COVID-19 pandemic is slowing the licensing of software products, with application software companies facing a tough 2020, according to global analyst firm GlobalData.

The analytics company’s latest report - COVID-19 Impact on Application Software - reveals that the continued fallout from the pandemic will undermine companies’ and industries’ propensity to buy, delay product launches, and transform the way software applications are developed and written.

David Bicknell, Principal Analyst in the Thematic Research Team at GlobalData, said, “Application software companies face a sterile year, with latest product releases struggling to escape COVID-19’s cloying grasp”.

“The spring software product launch season will be less dynamic than usual because of user and market uncertainty. Only the collaboration tools market epitomised by Slack and Zoom will generate any fizz.”

According to Bicknell, “even Microsoft, which reported strong third-quarter results this week and ranks second on the thematic screen of GlobalData’s application software sector scorecard, has warned of a transactional licensing slowdown from small to medium-sized businesses”.

“It is still early days and the true economic impact of COVID-19 has yet to hit software companies but, when it does, they will protect their profitability by slowing hiring and reducing discretionary spending,” Bicknell concluded.

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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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