It said the functionality was available through a chatbot known as MHchat which had been built by technology solutions provider Amadeus.
Malaysia Airlines is serving as the pilot airline for testing out the app, the company said.
Using MHchat, customers look up flights and ask questions related to bookings, and the chatbot will search, locate and push offers or information using artificial intelligence.
Malaysia Airlines chief executive Captain Izham Ismail said: “Customer experience is a key priority for Malaysia Airlines and we are deeply committed to constantly improving it. Our digital transformation strategy lies at the heart of this, as we continuously harness new and innovative technologies to enhance all touchpoints for our guests.
"We are pleased to partner with Amadeus on the launch of MHchat, and we are excited to be the first in Malaysia to bring this to travellers. We were very pleased with Amadeus’ ability to deliver this innovative solution within the short timeframe of a few months. We look forward to further exploring how we can deliver more personalised and integrated services for our customers.”
Cyril Tetaz, executive vice-president, Airlines, Asia Pacific, Amadeus, said, “We are very delighted to work with Malaysia Airlines on its digital transformation; MHchat is a testimony to the airline’s commitment to evolve its digital channels.
“Agility is crucial when working on innovative digital solutions, and working together with Malaysian Airlines, we have delivered this innovative platform in three months. Many airlines are embarking on turnaround transformation initiatives, driven by a real will to address competition but above all to improve the customer experience.”