Since businesses are now largely digitally defined or digitally differentiated, they can only improve as quickly as they can release new software, HPE APJ vice-president of software strategic marketing Paul Muller told iTWire.
DevOps reduces the cost of trying new ideas while meeting quality and security standards, he said. "Hunches are pretty useless" as a way of deciding what will work best, whereas live A/B testing lets customers or users show you whether an idea is worthwhile - unless the system is life-affecting, in which case traditional lab-style experiments are the way to go.
"An idea might be frivolous, but the execution can't be," he said. (A classic example is the way Google tested the response to the use of different shades of blue on its home page.)
"HPE ALM Octane is specifically designed for Agile and DevOps-ready teams, bringing a cloud-first approach that's accessible anytime and anywhere, bolstered by big data-style analytics to help deliver speed, quality, and scale across all modes of IT."
ALM Octane uses Swagger-documented REST APIs and works with a range of other tools and technologies including Git, Jenkins, Team City, Cucumber, HPE Unified Functional Testing, HPE LeanFT, HPE StormRunner Load, and Selenium
ALM Octane is available immediately as SaaS, with on-premises licences available later in 2016.
Existing HPE ALM and HPE Quality Center enterprise customers with active support contracts are entitled to use ALM Octane.