Home Business Software Atmail rebrands to… Atmail: new logo

Atmail bills itself as ‘one of Australia's largest email providers’ and has delivered a new logo, new website and complete messaging platform interface.

If you use Optus, TPG or iiNet, you’re an indirect ‘atmail’ customer, as atmail ‘powers tens of millions of email accounts globally’.

And now, after 15 years, the company is retiring its @-themed logo and rebranding new a new one, rolled out to ‘all customers across all platforms’.

The company was founded in 1999 by Australian entrepreneur Ben Duncan and has clearly done well.

It received $2 million in funding from Starfish VC, recently launched a US office, took home a Global Growth award, and released new version of atmail cloud, an advanced email and collaboration service for growing companies.

Atmail CEO Zach Johnson said the rebranding is about bringing the company’s culture into the product.

“When atmail was founded in 1999, the priority was on creating a high-end messaging platform for corporate clients. At the time, atmail was in its very early stages, and its credibility relied upon the few customers using the platform.

“The founder, Ben Duncan, was very careful to create branding that looked professional and reliable.

“A lot has changed since 1999. Atmail is now at version 7.4, offering a complete messaging platform for more than 4,500 customers and 45 million inboxes worldwide.

“Atmail’s position in the industry is cemented, and we have the opportunity to incorporate some of our personality in the product.

“Our developers and engineers work in a relaxed environment, we enjoy ocean views from our consoles, staff can grab a surfboard from the office before or after work, catch some waves and reflect on the day.

“We wanted the new branding to reflect the company’s personality and we’re really happy with the result,” concluded Johnson.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.


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