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Salesforce adds its weight to BSA software industry alliance Featured

Salesforce has joined the global software industry alliance and advocate group BSA.

As part of the move, Salesforce.com chief legal officer Burke Norton will serve on the BSA Board of Directors.

“As the world’s fastest-growing top-ten software company, salesforce.com is very pleased to join BSA,” Norton said.

“BSA has a long track record of effectively advocating on behalf of the global software industry, and we look forward to collaborating with other industry leaders to advance policies that promote innovation and growth and that expand markets worldwide.”

Norton said Salesforce had joined BSA to engage in global policy initiatives that ensure software innovation continues to flourish and drive transformative change throughout the digital economy.

BSA President and CEO Victoria Espinel said the software industry has always been “an engine of innovation, and now it is rapidly adopting new business models and distribution platforms that create tremendous new opportunities.”

“As the world’s leading provider of enterprise cloud computing, salesforce.com will bring an important perspective to BSA. We look forward to partnering with them on initiatives to enable innovation and growth across the whole industry.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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