Friday, 05 March 2021 01:59

Mitre 10 optimises 'omnichannel customer experience' with Zebra Technologies and Reflexis Systems

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The New Zealand arm of home improvement retailer Mitra 10 aims to "increase operational efficiency while modernising execution and communication processes across stores".


Reflexis Systems. It's now part of Zebra Technologies, www.zebra.com which has been in business for over 50 years, and which today provides "intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking."

The company announced that Mitre 10 New Zealand Ltd has selected Reflexis Real-Time Task ManagerReflexis Q-Walk and Reflexis Mobility to "simplify work, enhance front-line communication and empower productivity to deliver a frictionless omnichannel customer experience."

Mitre 10, which is "New Zealand’s largest home improvement retailer with 6,000 team members across 84 stores," says it will "leverage Real-Time Task Manager’s simplified processes, built-in intelligence and intuitive mobile-first interface to increase transparency and communication company-wide."

We're also told that Mitre 10’s field management team will "use the mobile Q-Walk solution to streamline the on-site auditing process, enabling more efficient collaboration amongst team members, allowing them to spend more time with customers."

Andrea Scown, Chief Operating Officer, Mitre 10 said: "We chose Reflexis Systems and Zebra Technologies to support our modernisation project due to its world-class Reflexis ONE platform and history of supporting large retailers across the globe.

“We have confidence these advanced software solutions will facilitate superior communication by creating a direct feedback loop between stores and our support centre, particularly around implementation of new initiatives. All of these details will make it easier to do business across the co-operative.”

Reflexis said its Reflexis ONE solution will "bolster Mitre 10’s mobility strategy, a crucial component of its business transformation, by arming store managers and team members with real-time data via Reflexis Mobility functionality.

"This will permit the team to update work schedules, assign tasks and address real-time store execution challenges without leaving the retail floor."

Suresh Menon, the SVP and GM for Software Solutions at Zebra said: “Reflexis Real-Time Task Manager and Q-Walk will empower Mitre 10 to simplify work throughout the organisation, enabling store associates to elevate the customer experience.

“Our technology will serve as a cornerstone of its modernisation project and further establish Mitre 10 as a leader in the home improvement industry.”


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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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