Home Business IT Business Telecommunications How many VoIP providers are there really
The ACMA says there are 118 VoIP providers in Australia, research company Market Clarity puts the number at almost double that. Who's right?

After iTWire noted the discrepancy yesterday we received a comment from a source who wished to remain anonymous questioning Market Clarity's estimate. "Market Clarity's total is misleading as it includes systems integrators and consultants supplying VoIP in corporate solutions. I think the 118 is closer to the number supplying retail solutions to the consumer market but since there's no registration requirement no one really knows. I wish [Market Clarity CEO, Shara Evans] would make that clear when she makes presentations!"

Market Clarity, however claims that it does make this distinction. Evans told iTWire: "If we only include 'Internet-based retail VoIP providers with a residential target market' we are broadly in line with ACMA: our latest updates to the database  has 125 providers offering residential services. However, even this restriction excludes services such as Neighborhood Cable's, which are based on VoIP but use non-Internet tails."

"Our total count of Retail VoIP - which now stands at 213 (accounting for some recent attrition, and excluding wholesalers). We know that all of these providers offer call termination (either VoIP-to-VoIP or including PSTN termination). Some of them focus on the business market, and do not try to offer residential services, but they are still 'true' VoIP services."

She added: "We do not count companies which only offer consulting or systems integration (although we identify those companies which include these services in their portfolios)."

Evans claimed that the Market Clarity VoIP register was regularly updated. "We visit every URL of all providers in the Market Clarity database, and have been engaging in direct discussions on the types of services offered with many of these providers. We have removed a number over this year which have discontinued offering VoIP services...We also maintain a list of providers whose VoIP services are in 'pre-launch' phase - there are around 15 such providers known to us at the moment."

Market Clarity has also estimated the range of services offered by Australian VoIP providers,  and developed a breakdown of VoIP providers by their core activity.  "What this clearly shows is that the VoIP market is attracting service providers such as ISPs and IT sector companies that didn't compete in the fixed voice market," Evans said.


Did you know: Key business communication services may not work on the NBN?

Would your office survive without a phone, fax or email?

Avoid disruption and despair for your business.

Learn the NBN tricks and traps with your FREE 10-page NBN Business Survival Guide

The NBN Business Survival Guide answers your key questions:

· When can I get NBN?
· Will my business phones work?
· Will fax & EFTPOS be affected?
· How much will NBN cost?
· When should I start preparing?


Stuart Corner


Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.






Join the iTWire Community and be part of the latest news, invites to exclusive events, whitepapers and educational materials and oppertunities.
Why do I want to receive this daily update?
  • The latest features from iTWire
  • Free whitepaper downloads
  • Industry opportunities