Zenprise joins the MDM Battle

The increasingly competitive Mobile Device Management (MDM) market just got a whole lot more so. US vendor Zenprise has opened its first office in Asia Pacific, in Sydney.

US MDM vendor Zenprise, based in San Francisco, has been steadily increasing its presence in Australia in recent months. It has now opened a direct office, headed by John Martens. He was formerly with ZScaler and Cisco.

Zenprise joins a number of well established competitors in the burgeoning MDM space (see article below for an overview of the MDM market). It has previously handled local sales direct from its US office and through reseller relationships with major vendors like Fujitsu, HP and Cisco. Martens says Zenprise now has 19 resellers in Australia and New Zealand. He also said the company already has a number of name brand clients in Australia, including one of the Big Four banks, but is unable to publicly reference them.

Australian distributor is Wavelink, a Melbourne based enterprise mobility specialist. New Zealand distributor is Soft Solutions. The nature of software distribution is such that even with a direct sales presence distributors are needed to handle the management overheads and financial arrangements with resellers.

Martens currently has only himself and Ashley Armitt, a sales engineer. “But we’ll be growing very quickly,” he says. “We will double that almost immediately and we should have a good sized team on the ground by next year.” When iTWire asked Martens how the company differentiates itself from its competitors, he said that Zenprise tries to add functionality to the mobile device, rather than restrict it as some of its competitors do. “We try to put mobiles to work, so end users can use their own apps but in a secure network environment.”

Zenprise has released a short report showing which platforms its software is running on worldwide. iOS (iPhone and iPad) is still the dominant platform, but Android is growing strongly especially in North America. Android is particularly strong in health care and in transportation, and Windows Mobile is reasonably strong in Oil and Gas, and in Europe – but the data predates the release of Windows 8.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.