Home Business IT Business Telecommunications Apple prompted Intel to slash chip power draw

Apple prompted Intel to slash chip power draw

Intel has admitted that pressure from Apple led to significant reductions in power consumption by its chips.

Greg Welch, director of Intel's Ultrabook group, has told the Wall Street Journal that his company received "a real wake-up call" when Apple said it would take its business elsewhere unless Intel made dramatic reductions in power consumption.

The CPU is one of the major items on a portable device's power budget, do Intel's announced intention to reduce the average power draw from between 35 and 40 watts to 15 watts makes a significant difference to battery life.

Ultrabook is Intel's term for a slim (2cm or thinner) and light notebook priced below $US1000 to allow widespread adoption. One way of looking at it is to say an Ultrabook is a MacBook Air that doesn't come from Apple (and yes, the Air starts at $US999).

Intel last week launched its $US300 million Ultrabook Fund to invest in companies developing hardware and software that could improve Ultrabooks.



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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.