Wednesday, 18 April 2018 23:50

WD launches Purple MicroSD for next-gen surveillance-class video capture


Capitalising on the royal colour purple is Western Digital, whose new Purple MicroSD card is "purpose-built" for surveillance-class, "trusted, 24/7, next-gen video capture".

If you want what is claimed to be the most robust MicroSD card in existence, then Western Digital wants to regale you with its regally coloured new Purple MicroSD card range, available in MicroSDHC and MicroSDXC variants.

The card is dubbed as complementing WD's "surveillance-class, edge-to-core devices portfolio, enabling real-time solutions to capture, transform, preserve, and access video surveillance data".

The move comes as 4K Ultra HD video adoption rises rapidly, alongside "emerging artificial intelligence applications and analytics" which are driving "the rapid growth and evolution of data in surveillance".

We're told this new range sets the standard "for a new class of cards" as it is "purpose-built for the complex and dynamic data demands of modern surveillance cameras and edge systems".

WD expands, explaining that "whether it’s a business employing surveillance video to keep assets secure or a retailer utilising surveillance to accurately analyse shopping behaviour through video facial recognition, capturing and assessing every moment is critical".

Naturally, this means you'll need a card that is "optimised for 24/7 surveillance video capture", which thus enables "surveillance system operators" to "count on the robust Western Digital Purple microSD card for years of continuous surveillance workload".

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Proudly boasting of its "outstanding performance", WD says its card "captures and preserves video in a variety of high-definition and next-generation formats including 4K Ultra HD video, as well as nimbly supports the movement of data to core data systems for analytics and fast business insights".

In addition, the "rugged and humidity-resistant design of this new card allows for use in a wide range of environmental conditions, enabling trusted video capture both outdoors in snowy winters and indoors in hot and humid factory settings".

Christopher Bergey, vice-president of embedded and integrated solutions at Western Digital, said: "From Big Data, to Fast Data, to data-centric applications such as surveillance, the volume, velocity, variety and value of data continues to exponentially grow and transform.

"Leveraging our proven capabilities in consumer and industrial memory card innovation, the Western Digital Purple microSD card is the ideal solution for mainstream commercial surveillance data at the edge.

“Whether capturing 4K video, used in AI-enabled cameras, or part of a larger data system supporting ‘smart surveillance’ applications, this rugged and intelligent card delivers ‘surveillance-class’ endurance and tremendous performance to enable trusted video capture in the harshest conditions.

"When combined with our popular Purple and Ultrastar hard disk drives (HDDs) to support data preservation and real-time analytics, Western Digital now provides the industry’s most comprehensive offering for surveillance data, from the edge to the core.”

Optimised for "evolving data-centric surveillance demands"

WD says its new cards are "designed to support a wide range of video resolutions and surveillance video recording implementations", and offers these "additional highlights of the new microSD card":"

  • "Robust Endurance for Continuous Recording: Supports up to 1,000 PE Cycles."
  • "Card Health Status Functionality for Easy Card Maintenance: In compatible cameras, a unique health monitor offers reporting capabilities to provide users and system installers valuable information, including the card’s endurance and capacity status, enabling predictive maintenance and taking the “guess work” out of when to service the card."
  • "High Performance for Next-Generation Video: Offers speeds of up to 80 MB/s sequential read and 50 MB/s sequential write and supports Speed Class 10 and UHS Speed Class 12."
  • "Trusted Video Capture in Wide Range of Climates: Designed for use in temperatures ranging from -25°C to 85°C, it enables reliable video capture indoors and outdoors.
    High Capacity to Capture and Preserve Video if Connection to Network Connection is Lost: Offered in capacities up to 64GB."

WD also says its "purple surveillance device portfolio enables durveillance data to thrive".

The company explains that its new Purple microSD card "complements a full portfolio of data storage devices purpose-built for today’s surveillance needs, including the Western Digital Purple Surveillance HDD for high-capacity support for NVRs and DVRs and the Ultrastar HDD series for use in back-end servers performing surveillance analytics".

"Together," we're told, "they provide surveillance system integrators and installers a complete solution to capture, preserve, access and transform surveillance data."

"Additionally," the company says it "offers original equipment manufacturers industrial-grade SanDisk Industrial card storage solutions for use with cameras with in-camera analytics capabilities and a variety of connected surveillance applications".

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So, when is the new card available, and what will it cost?

"The new microSD card will be available worldwide through Western Digital’s authorised reseller network from the second week in May in 32GB (A$37) and 64GB (A$62) capacities MSRP respectively; cards available in single and convenient 25-packs for surveillance system installers and integrators".

More information on WD's Purple microSD card and the company's "complete Western Digital Purple surveillance portfolio" is here.


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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