Friday, 27 May 2016 16:34

VIDEOS: Acronis, coolest new kid on the blockchain, fuels explosive growth


Acronis and its strong reseller partners are getting set for massive growth in the Asia Pacific region, servicing customers’ growing desire for top-notch hybrid cloud data projection.

Acronis is a global leader in this field, headed up by its clever, forthright and ambitious "King of Data"’ chief executive and co-founder, Serguei Beloussov.

Beloussov’s burgeoning empire is growing apace, with the company aiming for a 10x increase in service provider and cloud reseller partners in the Asia Pacific region, to meet the huge demand for backup and data protection solutions all businesses need today.

In this article, you will see Serguei Beloussov’s definitely watch-worthy keynote presentation on Day 1 of the Acronis APAC Partner event 2016, and CMO John Zanni’s presentation which explains the benefits of the Acronis partner program and some detail about the company's move into the blockchain realm. 

You can find more about Acronis' adventures in the world of Blockchain in my follow-up article here – it features interviews with Serguei Beloussov and a Q&A with Beloussov during the media Q&A event the day before the Acronis 2016 APAC Partner Conference. 

So, what’s some of the background behind the rise and rise of Acronis? Read on!

The company launched its new cloud architecture and data protection platform and the rollout of its "world-class partner program" in 2015, achieving an impressive 800% year-over-year growth globally in bookings for Acronis Backup Cloud – the company’s leading backup solution for service providers and cloud resellers.

Acronis reports this included 10x growth in managed cloud storage and a more than 800% increase in the number of devices protected compared to 2014.

In the APAC region, Acronis says its Backup Cloud bookings grew by more than 200% year-over-year in 2015, and in the first quarter of 2016 the cloud business doubled comparing to the second half of 2015.

It’s impressive stuff by any measure. Now, Acronis reports that it is "poised to build on this strong momentum in the APAC region as it carries out aggressive efforts to sign-up new partners and continue the expansion of its product portfolio in the region".

To help make this all reality, Acronis hosted its 2016 APAC Partner Summit in Singapore, with resellers and partners flocking to the event to be part of the Acronis adventure and help satisfy the huge APAC market demand for data protection

After all, today’s businesses in APAC face new challenges when it comes to data protection, including huge increases in data volume, man-made and natural disasters, and cyber-threats like ransomware. The market started to recognise the benefits of adopting cloud data protection services, making data protection a modern day IT requirement that every business needs.

Indeed, according to IDC, the global Data Protection & Disaster Recovery software market will grow to $8.1 billion by 2019, with the APAC market (excluding Japan) projected to grow to $1.2 billion during this time, according to IDC’s Worldwide Data Protection and Recovery Software Forecast, 2015–2019, Doc #258493, Sept 2015.

Naturally, Acronis states that "cloud services present a new paradigm for the delivery of data protection to businesses to help meet this demand and open up this huge market opportunity for service providers and cloud resellers with easy to deploy, easy to sell solutions".

In addition, data sovereignty regulations, roll-out of national broadband networks and commoditisation of cloud services increase the use of cloud services and generate high demand for hybrid cloud data protection technology provided by Acronis.

With many cloud storage partners across the region and the ability to run Acronis software-defined storage on local infrastructure, Acronis enables service providers to comply with data storage regulations and offer low-latency cloud connection to their customers.

Acronis has also made ‘aggressive investments in cloud data protection’ and focuses its research and development efforts on developing cloud services solutions for service providers.

The company proudly proclaims that it ‘differs from other data protection vendors in that it delivers a complete cloud architecture and its solutions easily plug into existing service provider environments, while seamlessly supporting their management and business support systems – either in pure cloud or hybrid cloud environments.’

In addition, Acronis states its solutions "also feature automation of services that significantly reduces the total cost of ownership for data protection, and a scale-out architecture that can support millions of end users".

Steve Goh, vice-president APAC & Emerging Markets at Acronis, said: “Acronis' goal is to become a global technology leader in hybrid cloud data protection and it can only be achieved through close relationships with our distributors, partners, and services providers.

“We will continue to strive to be the market leader by going the extra miles to understand our customers' needs and through strong channel model scale and accelerate our reach to provide the most comprehensive cloud data Management solution.”

So, there’s plenty more of this article to go, but let’s start with Serguei Beloussov’s keynote presentation and then John Zanni’s further explanations on the benefits for partners, including a Q&A media session on the blockchain development, ably answered by big boss Beloussov.

VIDEO 1: Acronis CEO Serguei Beloussov's Keynote speech 2016 APAC Partner Conference


VIDEO 2: John Zanni, Acronis CMO and SVP Channel and Cloud, talks backup for partners and more!

Now for more from the Acronis 2016 APAC Partner Conference.

Acronis is reporting "explosive growth fuelled by rapid expansion of service provider and cloud reseller partners".

Touched on above, Acronis noted that it launched a new global partner program in 2015, followed by an extension of the program designed especially for service providers and cloud reseller partners in the first quarter of 2016.

The program naturally continues well into 2016, and "provides leading data protection solutions, resources, programs and incentives to help Acronis partners profit from selling cloud data protection services, which include backup, disaster recovery and file sync and share".

Since the launch of the new partner program, Acronis reports it has "added more than 300 new service provider partners with a goal to bring more than 2000 on board in 2016 – this includes 200 new partners in 2016 in the APAC (excluding Japan)".

To support this rapid growth, Acronis says it "recently expanded its global distribution agreement with Ingram Micro into the APAC region, making Acronis backup and disaster recovery solutions available on the Ingram Micro Cloud Marketplace in Australia, Hong Kong, New Zealand, and Singapore". 

Australian company ‘rhipe’ recently kicked of a partnership to distribute Acronis data protection solutions to its channel of service providers in Australia and New Zealand, with plans to expand across the Asia Pacific Region.

Chris Sharp, chief strategy officer at ‘rhipe’ said: ”Data protection and data migration to the cloud are top-of-mind for our customers and partners across the Asia Pacific region.

“We're excited about our new partnership with Acronis and pleased to be able to support our active and growing cloud channel with the leading Acronis cloud data protection solutions."

At the latest APAC Partner Summit, Acronis awarded the partners acknowledging their contribution and achievements. The full list of awarded partners:

  • Distributor of the Year – Innovix Distribution (Singapore)
  • Reseller of the Year 2015 – Insight Enterprise (Australia)
  • Fastest Growing Partner of the Year 2015 – SL Information System (Indonesia)
  • Cloud Reseller of the year 2015 – rhipe (APAC)
  • Managed Service Provider of the Year 2015 – Vodien (Singapore)
  • Mobility Partner of the Year 2015 – NCS (Singapore)
  • Consumer Partner of the Year 2015 – Challenger (Singapore)
  • Strategic Partner of the Year 2015 – T-Tech (Taiwan)
  • Innovative Partner of the Year 2015 – I-Din Ninth (Thailand)
  • Partner of the Year 2015 – Tangunsoft (Republic of Korea)

In Australia, Acronis notes that it partners with Insight, a leading provider of intelligent technology solutions, helping companies around the world implement innovation and improve business performance.

“Insight delivered over 200% year-on-year growth and has excelled in local Australian execution in partnership with Acronis. We see our relationship as very important to regional and global success for our channel hybrid cloud data protection strategy,” said Goh.

“Insight is focused on solving clients’ immediate hybrid cloud needs and driving new transformative technology driven outcomes. Acronis is a growth partner for Insight as we increasingly deliver critical data protection solutions across all our market segments in APAC.

“Our alignment is strategic and very complementary to our cloud solutions portfolio. We look forward to further strengthening our current success with Acronis and thank them for their award,” said Angela Maniscalco, Insight head of strategic vendors and marketing APAC.

Service providers and cloud resellers interested in becoming Acronis partners can learn more here.

Acronis Backup Cloud Delivers Easy, Complete Affordable Data Protection

Acronis states its "Backup Cloud equips service providers to quickly solve customer data protection problems with a proven, comprehensive local and cloud backup and recovery service", and that "Acronis Backup Cloud is part of the complete set of Acronis data protection solutions, which includes backup, cloud storage, disaster recovery, and file sync and share".

In addition, "Acronis Backup Cloud features an extremely easy-to-use and intuitive interface and management console, and creates the next generation user experience for Acronis Cloud solutions. Acronis Backup Cloud makes it easier than ever for service providers and SMBs to manage protected devices, no matter where they are located or where the business wants the backup stored – either locally, in the cloud or both".

Naturally, Acronis invites service providers and cloud resellers that are interested in learning how easy the Acronis Backup Cloud solution is to sign up for a free trial here.

Chief executive Serguei Beloussov concluded: “The Asia Pacific region represents one of the largest market growth opportunities for Acronis and its partners across the globe.

“The market is ready for cloud data protection and together with our partners we are prepared to bring our solutions to every business and organisation in the region.”

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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