Now the company says its new FlashArray//m10 " enables smaller organisations to run everything on all-flash at an affordable price point."
It comes in configurations from 5 to 10TB of raw storage, for 12.5 or 25TB of effective capacity and 100,000 32K IOPS.
It shares the same management software - including the new Pure1 mobile app for Android and iOS - with the rest of the family.
"This addition to the FlashArray family allows us to provide an entry-level, cost-effective option for companies that want to try flash for the first time, and accelerate the reality of an all-flash datacentre," said Pure Storage vice president of products Matt Kixmoeller.
"Cost as a barrier to all-flash adoption is a relic of the past. Companies of all sizes can now experience the simplicity, high-performance and reliability that comes with all-flash."
FlashArray//m10 will be generally available in June, with prices starting at less than $50,000.
Also new from Pure is the FlashStack Mini, which combines the FlashArray//m10 with compute hardware from Cisco, and either VMware or Microsoft virtualisation software, giving a converged infrastructure solution that requires just 9U of rack space.
FlashStack Mini with Microsoft Hyper-V provides an all-flash private cloud platform, while FlashStack Mini with VMware Horizon View can support up to 500 virtual desktops.
FlashStack Mini solutions start at less than US$100,000. Orders will be taken from April, with delivery to follow the availability of the //m10.
In related news, Pure also announced new FlashStack (as opposed to FlashStack Mini) configurations for SAP Lumira HANA or Microsoft Exchange.
Also new is the ability to integrate a Pure storage array located in a customer's own data centre or at one of Equinix's data centres with Microsoft Azure. This allows organisations to take advantage of cloud compute while retaining full control of their data. A similar arrangement for AWS will follow.
See also the announcement of the Pure Storage FlashBlade storage platform.