Tuesday, 06 June 2017 07:01

Dropbox drops kit into Sydney to pep up performance


File sync and collaboration provider Dropbox is about to establish a Sydney point of presence which will improve performance for users in Australia and New Zealand.

Dropbox's Sydney POP should be up and running in the next two months. Users will not need to make any changes to take advantage of the improved performance that will result from having a nearby proxy server.

When a proxy server was added in Japan, customers saw upload speeds improve by as much as 100%, and downloads by up to 50%, Dropbox APAC head of solutions architecture Daniel Iversen told iTWire.

Dropbox is gaining traction among larger companies. 44% of the ASX200 have Dropbox Business accounts (up from 34% in 2016), and 99% of ASX200 companies use Dropbox in some way. That latter figure is "unheard of," according to Iversen.

Recent customers include Airtasker, the Australian Sailing Team, Built, Campos Coffee, Kogan and Toyota, as well as other companies "big and small, all shapes and sizes," he said, noting that there has been growth across the board. It is "extremely rare" to find a company that makes absolutely no use of Dropbox.

“Our marketing team works on numerous bids and tenders every week and they often have to pull in information from people who are located across different departments and locations across Australia and around the world," said Built CIO Wai-Lum Tang.

"Dropbox has been a lifesaver for this process, as it has allowed us to have multiple people collaborating remotely on documents and drawings in real-time. This not only enables us to work quickly to meet strict deadlines, but also significantly improves the overall outcome of the proposals that we put together.”

Some of these drawings are gigabytes in size, Iversen pointed out. Using Dropbox means Built is able to phase out fileservers. The service has become a key technology for Built's work sites, as it means less equipment has to be installed at new locations.

Although figures were mentioned, the company said the adoption of Dropbox Paper in Australia and New Zealand is among the highest in the world.

Dropbox also reported a significant increase in the use of international file sharing by ANZ businesses. 40.8% are now using this capability compared to 21.1% in 2014.

“In a small and isolated market like ANZ, global collaboration is becoming the secret sauce in driving innovation and competitive differentiation," said Iversen.

"Our data shows that Dropbox is being used by ANZ companies to increase their innovation capacity. “In almost every new deal we close these days, the need to drive internal and external collaboration is front of mind. More businesses are seeking better ways to break down silos and get teams working better together."

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



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