Home Business IT Storage & Cloud Storage Pure offers pay-by-use on-premises storage

Pure Storage's Evergreen Storage Service (ES2) provides customers with the option of paying for storage on the basis of gigabytes used.

Pure ES2 is offered on a minimum commitment of 12 months and 100 effective terabytes. Since it is a service, customers don't have to choose the hardware they need – Pure takes care of these and other considerations, and delivers according to an SLA.

Vice-president of product marketing Jason Nadeau called ES2 "a true opex storage-as-a-service that runs on your premises".

Forthcoming accounting changes in the US mean leases of more than a year will no longer be treated as operational expenses. APJ vice-president Michael Alp said similar changes were "under discussion" in Australia, but organisations were more concerned about the cost of operation and simplicity, rather than the distinction between capex and opex.

Customers can choose to have the equipment installed in their own data centres, or in colocation facilities such as Equinix (with the added advantage of direct connectivity to AWS, Azure and Google Cloud Platform).

ES2 was built and tested in Australia, vice-president of FlashBlade product management and development, Brian Schwarz, told iTWire.

Alp explained that Australia was relatively quick to adopt virtualisation, outsourcing, managed service providers and cloud, and this led to the market moving particularly aggressively to buying on a utility basis. So Pure had to provide capacity on demand very soon after it entered the Australian market.

"We've pulled [that experience] into a program," he told iTWire.

In related news, Pure's Evergreen Storage concept has been enhanced with an extension of the "right-size guarantee". This provides customers with assurance that they will get the effective capacity they need, regardless of how well compression and deduplication actually works with their data. Any post-purchase capacity expansion is now covered by the right-size guarantee for six momths.

"Today, infrastructure requires flexibility, room for growth and the freedom to invest in new technologies confidently," said Nadeau.

"Pure's right-size guarantee ensures customers get the storage they need not only at initial purchase, but also over the Evergreen life of their array as they expand for long-term peace of mind. Evergreen allows customers to move beyond traditional data reduction, raw and usable TB complexity to focus on delivering cloud-like effective capacity to business applications, developers and data scientists."

"The Evergreen Storage program isn't just a great customer service model, it's a feat of engineering," said Mercedes AMG Petronas Motorsport head of IT, Matt Harris.

"Pure has eliminated the most painful part of storage purchase and maintenance with arrays that were architected for the era of flash, cloud and machine learning. While legacy systems require full rip-and-replace upgrades every three-to-five-years, Pure has designed its arrays to easily integrate new features, capabilities and technologies — like NVMe — so that the benefits are passed along to our drivers immediately instead of several years down the line. In today’s highly-digital, fast-paced environment, Pure allows us to add competitive differentiation in real-time."

Disclosure: The writer attended Pure Accelerate as a guest of the company.


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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.


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