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Thursday, 16 June 2016 09:30

More people turning to social media for news: study Featured

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Around half of the people in 26 countries surveyed by Reuters, including Australia, say they use social media as a source of news each week, with one in 10 saying it was their main source.

Among those who used social media for news, Facebook was by far the most important.

These statistics come from a study of slightly more than 50,000 people, with research being done by the Reuters Institute for the Study of Journalism. This is the fifth such study, with Canada and South Korea being included for the first time.

The study found that social media was significantly more important for women — who were also less likely to go directly to a news website or app  and for the young. Among those aged 18–24, 28% said social media was their main source of news – more than television (24%) for the first time.

Given that the study was conducted online, there is an obvious bias towards those who are connected.

The study found that most consumers are unwilling to pay for news online, particularly in the English-speaking world, where just 9% said they would fork out for news. 

Additionally, problems have multiplied for digital publishers with ad blocking on the rise, running at between 10% (Japan) and 38% (Poland). Only 8% of smartphone users surveyed were using ad blockers, but another third expressed an intention to start blocking ads in the next 12 months.

Video still does not seem to be taking off as far as online news goes, with 78% saying they still relied on text. Asked why they did not use more video, 41% said they found reading quicker and more convenient, while annoying pre-roll advertisements were cited by 35% as the factor that made them prefer text.

As far as the trust factor in online news goes, it is highest in Finland (65%) and lowest in Greece (20%), with editors and journalists in all 26 countries being trusted less than news organisations.

As far as Australia goes, only 10% of users pay for online news, with average yearly payment being £53 ($101.50). Only 43% trust the news, making the country 15th of the 26 countries surveyed.

Only 32% of the Australians surveyed agreed that the media was free from undue political influence and just 27% felt that the media did not bend to undue business influence.

For 60% of Australians, their computers were the main device used to access news, followed by smartphones (51%) and tablets (27%). TV had the highest weekly news reach with 65%, with radio (40%) and print (38%) following in its wake.


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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