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Monday, 23 May 2016 08:05

Print still pays most bills at major Australian newspapers Featured

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Big newspaper groups, representing 90% of the Australian market, made 80% of their advertising revenue from print, with their digital properties contributing the remainder, in 2015, according to official data.

The information comes from a partnership between Standard Media Index and NewsMediaWorks. The latter is a body formed in 2006 as The Newspaper Works. The former is the global industry standard for actual ad spend data.

It has now changed its name and provides data from four major publishers: News Corporation, Fairfax Media, West Australian Newspapers and APN News and Media, the founder members.

The information is collated and released every quarter and shows that in 2015, the advertising revenue for the four groups was $2.412 billion. Of this, print brought in $1.922 billion, digital $404,476,037 and newspaper-inserted magazines (NIMs) $85,492,483.

The NIMs are little booklets, advertising some company or the other, which are placed inside the newspapers.

The digital revenue for 2015 represented an increase of 18.9% over the previous year while both print and NIM revenue fell, by 6.7% and 8.2% respectively.

Data for the first quarter of 2016 shows a similar pattern. Overall revenue was $533,075,340, a fall of 5.42% from the corresponding quarter in 2015. Print accounted for $416,305,433 (down 9%), digital $100,151,772 ((up 18%) and NIMs $16,618,135 (down 17.9%).

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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