Monday, 23 May 2016 08:05

Print still pays most bills at major Australian newspapers Featured

By

Big newspaper groups, representing 90% of the Australian market, made 80% of their advertising revenue from print, with their digital properties contributing the remainder, in 2015, according to official data.

The information comes from a partnership between Standard Media Index and NewsMediaWorks. The latter is a body formed in 2006 as The Newspaper Works. The former is the global industry standard for actual ad spend data.

It has now changed its name and provides data from four major publishers: News Corporation, Fairfax Media, West Australian Newspapers and APN News and Media, the founder members.

The information is collated and released every quarter and shows that in 2015, the advertising revenue for the four groups was $2.412 billion. Of this, print brought in $1.922 billion, digital $404,476,037 and newspaper-inserted magazines (NIMs) $85,492,483.

The NIMs are little booklets, advertising some company or the other, which are placed inside the newspapers.

The digital revenue for 2015 represented an increase of 18.9% over the previous year while both print and NIM revenue fell, by 6.7% and 8.2% respectively.

Data for the first quarter of 2016 shows a similar pattern. Overall revenue was $533,075,340, a fall of 5.42% from the corresponding quarter in 2015. Print accounted for $416,305,433 (down 9%), digital $100,151,772 ((up 18%) and NIMs $16,618,135 (down 17.9%).

LEARN HOW TO REDUCE YOUR RISK OF A CYBER ATTACK

Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has high potential to be exposed to risk.

It only takes one awry email to expose an accounts payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 steps to improve your Business Cyber Security’ you will learn some simple steps you should be taking to prevent devastating malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you will learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips

DOWNLOAD NOW!

ADVERTISE ON ITWIRE NEWS SITE & NEWSLETTER

iTWire can help you promote your company, services, and products.

Get more LEADS & MORE SALES

Advertise on the iTWire News Site / Website

Advertise in the iTWire UPDATE / Newsletter

Promote your message via iTWire Sponsored Content/News

Guest Opinion for Home Page exposure

Contact Andrew on 0412 390 000 or email [email protected]

OR CLICK HERE!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments