Friday, 16 May 2014 01:02

Can Pure Storage simultaneously move up and down market?


'All flash' storage vendor Pure Storage has announced a pair of new arrays that are designed to meet the requirements of SME and enterprise customers.

Pure Storage's underlying strategy has been to use inline data deduplication and compression along with other technologies to bring the effective price of flash storage down to levels comparable with disk storage.

Part of the equation is that it is often necessary to over-provision disks to obtain the required performance, whereas the speed of flash means deduplication and compression can be applied immediately to squeeze a given quantity of data into around one-sixth as much storage. The exact saving varies among different types of data, but Pure believes 6:1 is a realistic average.

Pure's original product was the FA-420, which could accommodate between 11 and 35TB of flash for an effective capacity of up to 125TB. But for some customers that was too much, and for others it was not enough, so it has introduced the FA-405 and the FA-450.

The FA-405 (pictured above) is half the price and half the size of the FA-420, Pure CTO Michael Cornwell said. "Australia is one of the markets we want to get right," he explained, and the FA-405's introduction was driven in part by the prevalence of SMEs in Australia.

Mr Cornwell explained that smaller companies have been approaching Pure asking for a product that meets their needs, and the FA-405 was created to meet those demands.

Although the new model was only publicly announced overnight, he said Australian companies were among the first to purchase it.

The FA-405 delivers up to 100,000 32K IOPS, compared with 150,000 from the FA-420.

Company officials suggested other applications include virtual desktop pilot projects and single database acceleration.

Find out about the FA-450 on page 2.

But just as some organisations needed a smaller storage array, others - especially larger enterprises - wanted a scaled-up version, hence the FA-450 (pictured below) which can be fitted with 34-70TB of flash for an effective capacity of up to 250TB. It is rated at up to 200,000 32K IOPS, and features 16Gbps Fibre Channel connectivity compared with the 8Gbps on the smaller models.

Pure Storage FA-450

Both new models are available immediately - pricing is available from Pure's network of around 20 channel partners in Australia and New Zealand.

The FA-405 can be non-disruptively upgraded to an FA-420 or an FA-450, and a FA-420 to a FA-450. This is part of Pure's 'Forever Flash' model that eliminates the need for forklift upgrades for storage arrays.

Announced alongside the new models was version 4.0 of the company's Purity operating software.

New in Purity 4.0 is Pure's FlashRecover technology that provides data reduction aware replication and snapshot services for space-efficient point-in-time copies. It allows replication to occur every minute if required, and also supports rollback in the event that faulty data has been replicated,

FlashRecover also makes provision of multiple levels of local and remote data protection.

Purity 4.0 also includes an enhanced version of FlashProtect to provide rapid data locking and dark site support services as well as the existing AES encryption and high availability.

Purity is included in the price of Pure's storage arrays, and existing owners can upgrade to version 4.0 at no extra charge, Mr Cornwell stressed.

Disclosure: the writer travelled to Sydney as the guest of Pure Storage


As part of our Lead Machine Methodology we will help you get more leads, more customers and more business. Let us help you develop your digital marketing campaign

Digital Marketing is ideal in these tough times and it can replace face to face marketing with person to person marketing via the phone conference calls and webinars

Significant opportunity pipelines can be developed and continually topped up with the help of Digital Marketing so that deals can be made and deals can be closed

- Newsletter adverts in dynamic GIF slideshow formats

- News site adverts from small to large sizes also as dynamic GIF slideshow formats

- Guest Editorial - get your message out there and put your CEO in the spotlight

- Promotional News and Content - displayed on the homepage and all pages

- Leverage our proven event promotion methodology - The Lead Machine gets you leads

Contact Andrew our digital campaign designer on 0412 390 000 or via email



Security requirements such as confidentiality, integrity and authentication have become mandatory in most industries.

Data encryption methods previously used only by military and intelligence services have become common practice in all data transfer networks across all platforms, in all industries where information is sensitive and vital (financial and government institutions, critical infrastructure, data centres, and service providers).

Get the full details on Layer-1 encryption solutions straight from PacketLight’s optical networks experts.

This white paper titled, “When 1% of the Light Equals 100% of the Information” is a must read for anyone within the fiber optics, cybersecurity or related industry sectors.

To access click Download here.


Stephen Withers

joomla visitors

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.



Recent Comments