Monday, 01 May 2017 09:04

Retailers told to optimise sites for mobile ahead of Amazon arrival Featured


As Australian online retailers brace for the arrival of online giant Amazon, a senior official of a global provider of cloud-based ecommerce solutions and services has advised locals to optimise their site for mobile use as Australians are using smartphones for shopping more than ever.

Joe Thymian (below, right), regional vice-president for APAC at SLI Systems. told iTWire it was clear that optimising a retail website for the latest smart device was central to any successful e-commerce strategy.

"At SLI, we suggest enhancing the quality of smaller screens, improving speed, and not forgetting the holy grail of mobile shopping: the fewer clicks, the better," he said.

Thymian said that embedding a strong search function within one's website should be a priority for any savvy retailer who wanted to hold onto market share in the face of competition from Amazon.

"Sophisticated search features such as autocomplete and product images that appear as you type can act as a secret weapon – cutting time down from search to purchase," he said.

Joe Thymian.He said leading Australian cosmetics retailer Adore Beauty guided its shoppers to the right products from the moment they typed in the search box. "As a result, the 10% of shoppers who use site search yield more than 30% of the site’s revenue," he pointed out.

Once search had been fixed up, Thymian said, "it’s time to get personal".

"Promoting relevant product recommendations, tailoring email campaigns, and curating personalised landing pages can deepen engagement, differentiate your brand and drive repeat sales," he advised.

"While Amazon may have pioneered these approaches, local retailers already have a headstart, with a wealth of data on customers’ needs and buying patterns that can be harnessed to deliver a highly personalised experience."

SLI recently issued a report on ecommerce performance indicators that showed globally online retailer confidence was strong, with 80% forecasting a rise in online revenue this quarter and 46% predicting an increase in in-store revenues.

Thymian said Australia’s isolation was its greatest ecommerce challenge, but this could ultimately prove to be its greatest strength. "Despite Amazon’s arrival on Australian shores, local retailers have built close relationships with their customers who value their brand, expertise and service and Australian retailers should introduce measures to maintain these," he said.

He advised local retailers to become experts in their niche, saying that if a site had a blog, how-to videos, social media posts or other content that its customers consumed, then these features could be used to differentiate the site from Amazon.

"The unique expertise and customer engagement you already have within your industry niche is something Amazon can’t easily match. Think about how great content can improve the shopping experience - give your customers a destination to both purchase a product and learn how to use it."

And finally, Thymian said Australian retailers should bear in mind that 93% of retail still took place in bricks and mortar stores. "A physical store is one asset retailers have which Amazon currently does not have, Australian retailers need to ensure they are leveraging this," he said.

He said one easy tactic was to collect email addresses from in-store customers by offering email receipts. This could be used to market to them, drive them to the online or physical store, and develop data to personalise marketing.

"You can also use your physical store advantage to combat Amazon’s convenient delivery service; there’s nothing more instant than walking in-store and walking out with what you want," he added.

Read 6558 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


If you're looking at enabling Microsoft Teams for your contact centre, you should bookmark this webinar.

Marketing budgets are now focused on Webinars combined with Lead Generation.

Our panellists from Whangarei District Council (NZ) and Maurice Blackburn Lawyers (Aus) were closely involved in recent projects to enable Microsoft Teams for their own contact centres.

They have kindly agreed to join Enghouse and Microsoft to talk about some of the things they would recommend as most critical for IT and CX professionals planning a Teams Contact Centre migration.

Date: 11 May 2022
Time: 12pm AEST | 2pm NZST | 10am SGT

We look forward to having you join us. Please click the button below to register.



The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News