Big Data Market Segment LS
Big Data Market Segment RS
Monday, 13 October 2014 18:15

Westpac gaining new customer insights with Teradata Featured

By

The Westpac Bank is using big data and advanced analytics techniques from Teradata to further enhance its engagement with customers, as it continues to develop what it says is the industry leading Marketing CRM program.

The bank uses Teradata’s Unified Data Architecture and Aster Discovery Platform to analyse data, and to source new data, to continue to improve customer experience through personalsed offers and services. As part of the engagement, Westpac is also developing new insight to reduce instances of loss and fraud.

According to Westpac Executive Manager, CRM Capability, CRM&D, AFS Strategic Marketing, Rachel Rohrlach, the bank’s business users, supported by Teradata’s industry and data science consulting team, are “rapidly producing new and powerful customer insights”.

“We realised early that this should focus on business outcomes, not solely on technology.

“Working alongside the Teradata team, we created a vision of the outcomes, quickly proved them and by engaging IT, defined the processes and architecture to ensure the technology swiftly delivered on the business promise. We’ve been able to combine these new data sources with our existing ones and test new technology such as Hadoop.”

“One of the key success factors of this project has been enabling Westpac business analysts to use their existing analytic skills and knowledge to work with large volumes of structured and unstructured data,” said Alec Gardner, general manager, Advanced Analytics, Teradata Australia and New Zealand.

“The Teradata Aster Discovery Platform enables customers to rapidly take advantage of all types of data and advanced analytic methods. It enables the Business Analyst community to focus on business outcomes and as part of the Teradata Unified Data Architecture,  enables IT to more rapidly test, then process and provision these new, large and disparate data sources for the business to access.”


Subscribe to ITWIRE UPDATE Newsletter here

GRAND OPENING OF THE ITWIRE SHOP

The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.

ENTER THE SHOP NOW!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments