The bank uses Teradata’s Unified Data Architecture and Aster Discovery Platform to analyse data, and to source new data, to continue to improve customer experience through personalsed offers and services. As part of the engagement, Westpac is also developing new insight to reduce instances of loss and fraud.
According to Westpac Executive Manager, CRM Capability, CRM&D, AFS Strategic Marketing, Rachel Rohrlach, the bank’s business users, supported by Teradata’s industry and data science consulting team, are “rapidly producing new and powerful customer insights”.
“We realised early that this should focus on business outcomes, not solely on technology.
“One of the key success factors of this project has been enabling Westpac business analysts to use their existing analytic skills and knowledge to work with large volumes of structured and unstructured data,” said Alec Gardner, general manager, Advanced Analytics, Teradata Australia and New Zealand.
“The Teradata Aster Discovery Platform enables customers to rapidly take advantage of all types of data and advanced analytic methods. It enables the Business Analyst community to focus on business outcomes and as part of the Teradata Unified Data Architecture, enables IT to more rapidly test, then process and provision these new, large and disparate data sources for the business to access.”