The UK launch coincides with Skyfii’s announcement that it has opened of an office in Dallas in the United States following successful guest Wi-Fi and analytics implementations in Australia, Brazil and South Africa.
Wayne Arthur, chief executive officer at Skyfii, said that as in other markets, bricks and mortar venues in the UK “understand that data is not just useful to online business but has become a critical component of their own revenue-generating and promotional strategies”.
“Whether they operate shopping malls, airports, hospitals, stadia, universities or even restaurants and bars, these companies want to learn more about their visitors. These insights can be used to monitor the asset performance in order to provide specialised and targeted digital marketing for themselves or their commercial tenants to generate greater value, and in turn, boost brands.”
Michael Owen joins the company as director of technical operations, Europe, the Middle East and Africa (EMEA), while Andrew Clark has been appointed sales and alliances director, EMEA. Both executives are charged with heading sales, go-to-market and channel sales operations.
Owen joins Skyfii from Aruba Networks, a Hewlett Packard Enterprise company, where he was channel and pre-sales manager for its UK and Ireland operations. Prior to Aruba, Owen held leadership roles at Lifesize and BT.
And, Clark joins Skyfii with 20 years channel management experience in senior roles at Computerlinks, Nokia Security and Check Point Software, before moving to lead Aruba’s partner business in the UK and Ireland as channel director.
On the opening of offices in the US market, Arthur said that US-based venues understand that providing free Wi-Fi for guests is a “critical part of the visitor experience”, but “many of these bricks-and-mortar businesses are yet to unlock the full potential of the data they are collecting from those who opt-in to the free services”.
“Our data-driven analytics solution is designed to enable shopping malls, airports, hospitals, universities and other venues to make the most of their interactions with visitors in order to enhance go-to-market and promotional strategies, and in turn boost brand loyalty and revenues.”
Skyfii’s North American business will be managed by Keith Morris and Charlie Clemmer, who have been appointed to the positions of vice-president sales and partnerships, and senior director of technical sales, respectively.
Morris joins Skyfii from Mobilitie, where he was senior director of Wi-Fi Solutions and Alliances, with responsibility for developing and executing strategic partnerships and driving go-to-market programs. He also held senior roles at Aerohive Networks and Aruba Networks.
Clemmer formerly worked at Aruba Networks where he was most recently systems engineering manager and consulting systems engineer. He has worked in network engineering for more than 21 years at companies including Bay Networks, Cisco Systems, Infoblox and Nortel Networks.