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Tuesday, 02 June 2020 23:01

Salesforce, Snowflake offer native integrations

Snowflake CEO Frank Slootman Snowflake CEO Frank Slootman

CRM operator Salesforce and cloud data platform provider Snowflake are supporting their mutual customers with new native integrations.

The Einstein Analytics Output Connector for Snowflake moves Salesforce data into Snowflake in a simple and seamless way, according to the companies.

This native integration means users can consolidate all their enterprise data in Snowflake.

Once the connection is set up – a three-step process, Snowflake senior vice president of product Christian Kleinerman told iTWire – Salesforce data in Snowflake can be automatically refreshed on the user's schedule.

This allows customers to get full value from their data without the usual integration effort, Kleinerman said.

The Einstein Analytics Output Connector for Snowflake will be available later this year.

Einstein Analytics Direct Data for Snowflake allows Einstein Analytics users to directly query data held in Snowflake – whether it is their own or acquired via Snowflake Data Marketplace – along with their Salesforce data.

The data remains in Snowflake and can be queried without the creation of intermediate copies.

Einstein Analytics Direct Data for Snowflake is in open beta and immediately available to any Einstein Analytics customer. It will be made generally available later this year.

“The vast data clouds of Salesforce, including sales, marketing and service; Salesforce’s advanced analytics; and Snowflake’s market-leading cloud data platform comprise a formidable combination of capabilities to mobilise data in the service of the enterprise,” Snowflake CEO Frank Slootman said.

Tableau president and CEO Adam Selipsky said “Access to timely, trustworthy information – that is easy to analyse – has never been more important as organisations are looking to empower everyone to make faster, more informed
decisions rooted in data.

“Enabling more people to unlock the power of data is at the core of the partnership between Salesforce, Snowflake and Tableau and it’s now even easier for customers to access and analyze their critical data in the Snowflake Cloud Data Platform. We look forward to what lies ahead from our partnership with Snowflake and how we’ll help our joint customers continue along their journey of digital transformation.”

Snowflake and Salesforce formed a strategic relationship in February 2020, when Salesforce Ventures invested in Snowflake's series G funding round.

Salesforce acquired Tableau in 2019.



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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.




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