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Thursday, 28 September 2017 12:09

Oracle Data Cloud gets local with Oracle Audiences

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For the first time, Oracle Data Cloud is offering audience data for Australia-specific segments.

Oracle Audiences use Oracle's data science and technology to create more than 400 Australia-specific segments from online interest, demographic and online intent data across 64 million local device ID profiles.

"Marketing success in the digital age depends on reaching the right people at scale with the right message, and Oracle Data Cloud has applied its cutting-edge data science to the world's largest audience data marketplace to create hundreds of Australia-specific audiences that will help marketers improve the accuracy of their campaigns," said Oracle Data Cloud international vice-president and general manager Brandon Paine.

"Oracle Audiences are designed to incorporate the culture, language and interests of Australian consumers, so marketers reach the right local consumers with the right messages, thus driving more effective campaigns and better results."

Marketers can select local audiences tuned for a dozen sectors, namely automotive, B2B, consumer technology, fast moving consumer packaged goods (FMCG), financial services, lifestyle, media and entertainment, restaurants, retail, telecommunications, demographic, and travel.

Each of these are further segmented, giving 400 audiences reflecting local culture, language and interests.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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