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Wednesday, 06 February 2019 09:39

Ooyala teams with media industry body to advance new news-industry standards

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Ooyala teams with media industry body to advance new news-industry standards Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Video software and services company Ooyala says it will work with the global media industry's business change network, the UK-based Digital Production Partnership, on its efforts to advance new global news-industry standards for the use of metadata.

Ooyala is set to showcase its new integration of its Flex Media Platform at the DPP’s Metadata for News – Innovation Day event, in London on Wednesday at the London headquarters of DPP Member ITV.

Also scheduled to participate are representatives from London-based International Press Telecommunications Council (IPTC), a news-industry consortium focused on global standards development, as well as from companies including BBC, Reuters, Sony and Wolftech.

“In an increasingly lightning-quick environment, news organisations are looking to media asset management and content delivery with metadata that is both accurate and relevant at every step in the process,” said Bea Alonso, director of global product marketing at Ooyala.

“The DPP is doing important work in this area, and this week’s event promises to mark a significant step toward the goal of global industry standardisation.”

Using Metadata Exchange for News, metadata generated in newsroom planning systems can be transferred to cameras, ingested into media asset management systems, then delivered to a publishing system.

Alonso said news organisations would quickly be able to get breaking news stories to air, and to manage rights issues more easily as news packages and clips are clearly marked with copyright and restriction information – and content search and discovery will be improved with access to keyword search, enabling greater lifespans for content.

“News organisations want journalists and correspondents to be focused on the story, not the process,” said DPP managing director Mark Harrison.

“With the participation of leading companies, like Ooyala, in the media-asset-management and workflow-automation fields, we will advance more quickly toward these important objectives.”

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