According to a new report from Juniper Research, between this year and 2019 mobile traffic generated will be almost 197,000 petabytes, but 41% of that traffic will bypass cellular networks and be offloaded to Wi-Fi networks.
At that rate of annual traffic generation, Juniper estimates that the average monthly data usage by smartphone and tablet users will double over the next four years – and, daily media consumption by mobile users will continue to rise, bolstered by the rise in 4G adoption and factors such as HD video usage.
“Certainly, video is forming an ever-greater proportion of network traffic. For example, Juniper Research anticipates that video traffic over smartphones will increase by nearly 8 times between 2014 and 2019”, says research author Nitin Bhas.
The Juniper global report also reveals that in 2014, data traffic generated by smartphones, featurephones and tablets in the Far East & China exceeded that of North America for the first time.
The study also observes that Wi-Fi has now become an integral part of operators’ network strategy.
“Wi-Fi is not just being used for data offload, but also to maintain call connection quality in challenging network topologies. For example, EE UK launched its Wi-Fi calling feature on a selected number of handsets in April 2015,” Bhas says.
Other key findings include:
• Onloaded M2M traffic will significantly increase over the forecast period, primarily driven by telematics and connected car infotainment systems
• North America and Western Europe will have the highest offload factor throughout the forecast period.
The Wi-fi Calling Operators whitepaper is available to download from the Juniper website together with further details of the research.