Tuesday, 30 June 2015 13:27

Aussies ‘ahead of curve’ on Big Data, but infrastructure concerns remain Featured

Aussies ‘ahead of curve’ on Big Data, but infrastructure concerns remain Image courtesy of Stuart Miles, freedigitalphotos.net/images

Insufficient existing infrastructure has been identified as the biggest hurdle for Australian organisations when adopting successful enterprise Big Data strategies today.

Despite the concern about infrastructure, a newly published survey has found that Australian senior managers are “ahead of the curve” when it comes to understanding the need and benefits of effective Big Data strategies.

Nevertheless, the survey undertaken by Vanson Bourne and commissioned by CA Technologies, found that 45% of Australian organisations believe their current infrastructure is unable to support and fully deploy Big Data projects.

The study drew comparisons between Australia and globally, with challenges currently facing Australian organisations today broadly align with those identified globally. But, there were differences.

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For example, the survey reveals that only 12% of Australian senior managers who participated in the study believe that the level of understanding in respect of the need and benefits of effective Big Data strategies within their organisations is a hindrance, compared to 21% globally.

Other comparisons were:

•    Only 1% of Australian senior managers believe their companies are not experiencing Big Data challenges compared to 8% of global senior management, and

•    Australian senior managers are more open-minded around Big Data decisions, with only 7% believing ‘risk-averse corporate culture’ to be an obstacle, compared to 10% of CEOs globally.

Common business complications raised by survey respondents include organisational complexity (31%), difficulty in justifying from a return on investment standpoint (27%), security or compliance concerns (25%) and lack of the right internal skills (25%).

“The research indicates that Big Data has become an important driver to compete in today’s application economy,” said CA vice president, solution sales, Asia Pacific & Japan, Chris Wilson.

“Australian organisations are facing challenges in tackling infrastructure complexities during the implementation process. However, the results indicate they have the appetite to overcome the obstacles in order to fully develop and implement Big Data strategies that will deliver business results.”

Wilson says that, remarkably, the study also revealed that while more than half (55%) of Australian organisations have already implemented Big Data projects, 45% of respondents said they have not yet seen the full deployment due to the identified obstacles.

Yet, according to the CA survey, respondents see that the benefits clearly outweigh the obstacles as 40% of Australian organisations have already, or plan to, implement a Big Data project within the next year. Australian senior managers also cite improving customer experience (67%), acquiring customers (52%) and keeping up with the competition (45%) as critical business factors and major drivers for deploying Big Data projects.

The study also reveals that Australian organisations see Big Data as an important aspect of digital transformation in the application economy, reporting that they are already seeing, or anticipating the benefits of improved competitive positioning (98%), increased revenue (95%), ability to provide new products or services (92%), and more effective targeted marketing campaigns (90%).

Other key findings revealed:

•    26% of respondents said that 20 to 25% of their overall IT budget will be spent on Big Data projects in the next three years

•    Almost half (49% ) of the respondents see scaling existing projects to address more data sources as a major priority for their Big Data projects

•    Marketing departments (72% ) within Australian organisations benefit from Big Data strategies and analytics solutions, followed by Finance (55% ) and Operations (53% ); and

•    Amount of data Australian organisations have has increased by an average of 13% in the last two years, which is predicted to rise by a further 22% in the next two years.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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