Monday, 18 June 2018 21:24

Australia staking claim as major player in APAC data centre market Featured

Australia staking claim as major player in APAC data centre market Image courtesy of Stuart Miles at

Cloud providers are the fastest growing segment of most Australian data centre providers, according to one telecoms analyst who says major global cloud service providers have huge growth expectations for the Asia Pacific region and are investing their capital to reflect their rapid growth.

According to Phil Harpur, senior analyst for the Budde Group, in response to this growth a number of existing major Australian data centre providers such as Digital Reality and Metronode and new regional providers such as AirTrunk are ramping up local data centre capacity.

“Australia has progressed to now be one of the four major sub-markets for data centres in Asia alongside Singapore, Hong Kong and Japan. Greater diversity however has led to the fact that it is now harder to serve the entire region from one location,” Harpur says.

“The Asia-Pacific region is currently undergoing very strong wholesale colocation growth driven by large-scale global cloud providers including Amazon Web Service (AWS), Google, Microsoft and IBM as they expand aggressively in major hubs.”

Harpur says it took more than 20 years for the data centre market to reach its current position, and the arrival of cloud computing, Big Data, M2M and IoT allowed for a large range of new services and applications, especially aimed at small and medium organisations.

“The data centre market includes telehousing facilities, co-location facilities, cloud and IT services, content hosting, connectivity and interconnection. They are important for a range of business and government applications including new developments of cloud computing and the Internet of Things (M2M).”

Harpur notes that currently the developments are highly centralised in the capital cities, but a more decentralised trend is expected to develop over time – and he says Melbourne is catching up to the Sydney as a key location for hubbing in data centres.

“Sydney data centres currently offer the primary location for hubbing traffic for content and cloud providers, as well as content delivery networks,” he says.

“On an Asian regional basis, Sydney by 2018 was one of the four core hubs for the four biggest content providers – Netflix, Google, Facebook and Apple, along with Hong Kong, Singapore and Tokyo.

“However, Melbourne will gain further importance as the second major content hub for Australia as new submarine cable projects bring to market the necessary connectivity routes.

“The arrival of five new cables is predicted to change the connectivity landscape for Australia, enabling new paths and routes. While traditional content providers have selected Sydney as key hub for their regional and global infrastructure, Melbourne will increasingly become a second alternative when the new cables deliver up new pathways in and out of Australia.”

On data centre customers, Harpur says they are migrating from co-location services and managed hosting to cloud services, noting also that the government continues to increase in maturity in their understanding of cloud technologies, how to use cloud to the best of their advantage, and how to optimise their existing infrastructure.

And Harpur says market consolidation has already begun in Australia, pointing to the Equinix recent acquisition of local data centre provider Metronode.

“The acquisition adds 10 data centres and 20,000 square metres of colocation space to Equinix’s assets in Australia and gives it access to the markets of Canberra, Brisbane, Adelaide and Perth beyond its existing presence in Sydney and Melbourne.

“At this same time new providers are entering the market. For example AirTrunk opened a hyperscale cloud, content and enterprise focused site data centre in Western Sydney. It will have total capacity in excess of 80 megawatts of IT load when fully completed, which will make it one of the largest carrier neutral data centres in the Asia Pacific region, housing mission critical infrastructure for some of the world’s biggest companies.”

On other trends in the Australian market, Harpur says that with the move towards 5G well and truly underway it is important to look at what will be the value of IoT infrastructure to the development of a network that will be dominated by sensors and devices.

According to Harpur, the infrastructure that is now being built offers a range of features such as ubiquitousness, affordability, low latency, high speed and high capacity.

“It will link millions of devices, such as sensors, that will enable us to manage our environment, traffic, infrastructures, and our society as a whole much more efficiently and effectively.

“The ‘Internet of Things’ (referring more to personal devices such as wearables and smartphones) and M2M (referring to a more industrial use based on sensors) are starting to become real game-changers. They will transform every single sector of society and the economy and it will be out of this environment that new businesses – and indeed new industries – will be born,” Harpur forecasts.

And  Harpur says they will take a leadership role in the development of M2M but the NBN is also a key infrastructure element as more applications will require high quality video.

“These developments are closely linked to big data, data analytics, cloud computing and data centres and these elements all play a fundamental role in the success of this new infrastructure.”

Harpur predicts that the number of Internet of Things connections on cellular networks will grow nearly five times over the next decade to 2027, driven by the automotive, utility and the security verticals.

“Other high growth sectors to 2025, are likely to include smart home technologies, airport facilities automation, electric vehicle charging and in-store contextual marketing.

“The home market will be a new battleground for telecommunications companies, retailers, energy suppliers, insurance companies and category specialists.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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