Wednesday, 09 March 2016 16:01

Dropmysite rebrands to Dropsuite - targets rapid global expansion

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All ‘Dropmy’ sites - cloud-based website backup (Dropmysite), email backup and archiving (Dropmyemail), mobile backup (Dropmymobile), and newly launched server backup (DSE Server Backup) solutions - have been repackaged under a single brand called Dropsuite.

Dropmysite, a provider of cloud-based backup solutions for small and medium-sized enterprises (SMEs) has rebranded to Dropsuite. The rebrand sets the stage for a new global vision, business strategy and ambition, with a comprehensive product and service capability. Dropsuite now offers backup, recovery and archiving, having consolidated three standalone brands Dropmysite (website and database backup); Dropmyemail (email backup); and Dropmymobile (mobile data backup).

Dropsuite has also launched a new solution, DSE Server Backup, which provides file-based server backup. DSE Server Backup is a business continuity tool that makes data backup and recovery quick and affordable for businesses. It looks to eliminate business risks caused by avoidable data loss through public or on-premise cloud integrations of their software solutions.

The company, backed by global investors Hatcher and 500 Startups, is helmed by former Google and Dell executive Charif Elansari, who is driving its internationalization and rapid expansion.

Dropsuite is accelerating growth to tap on favourable, fast-growing global business trends around business continuity, data recovery and protection. Singapore-based Dropsuite CEO Charif Elansari said that “downtime and data loss is a massive issue, with a wide range of consequences, yet the backup experience for SMEs is often difficult and expensive. We see a tremendous global opportunity in helping small and medium businesses. They are underserved by IT security programs and system architectures. We help SMEs recover and get back to business as quickly as possible, ensuring they are not out of business; it’s simply better backup.”

According to Sophos, around 30,000 SME websites are hacked each day. British insurance company Lloyd's estimates that businesses lose around US$400 billion to hackers each year. Meanwhile, research firm MarketsandMarkets estimates the disaster recovery as a service market will see significant growth, from US$1.42 billion in 2015 to US$11.92 billion in 2020 – a Compound Annual Growth Rate (CAGR) of 52.9 percent. The key to this is a sharp rise in SMEs demanding effective disaster recovery and backup services to reduce downtime costs, recovery time and complexities, and data loss.

Dropsuite recently signed partnerships with Blacknight Internet Solutions (the no. 1 hosting company in Ireland) and OzHosting in Australia. Other partners include GoDaddy (the world’s largest domain name registrar), GMO Internet (the no.1 hosting company in Japan), HostPapa (the no.1 hosting company in Canada) and Singtel (the leading communications group in Asia). Through these partners, Dropsuite now boasts a potential SME customer reach numbering in the millions.

John Sharp, CEO of venture capital fund Hatcher, a Dropsuite investor, sees tremendous potential in Dropsuite’s leadership team and product innovation. He said:

“Data backup for SME’s is a complex task, which Dropsuite has simplified. It has a fantastic complementary set of products and skills, having put in place a team with a proven track record in developing platforms and cloud-based solutions. In just a short amount of time, Dropsuite has signed some leading global partners. We are confident of Dropsuite’s potential to continue solving complex business issues around continuity, fast achieving its global ambitions and capabilities.”

 

Dropsuite looks to become the leader in business continuity services, helping businesses stay in business. It does this by providing simple, cost-effective solutions to SMEs to backup, recover and protect their digital assets.

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Ray Shaw

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Ray Shaw [email protected]  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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